Growing the Domain Rating from 3 to 50 for Branded Merchandise Agency

Growing the Domain Rating from 3 to 50 for Branded Merchandise Agency

President of PRG, Mark Jackson, shares how he turned to scalable link building and digital PR in the face of a pandemic to grow his business-merch agency to over 4.5K monthly organic visitors.


New Referring Domains in Six Months


Domain Rating


Increase in Monthly Organic Traffic

The company earned 86 new backlinks over the period and saw a bump from a starting website Domain Rating (DR) of 3; standing at 50 as of December 2021.

These measures have led to a significant increase in traffic to the PRG website. From one organically generated visit per month before starting to use Respona, the website is now receiving over 4.5K visits per month – a huge increase in website clicks.

“Watch out Pitchbox and Buzzstream! Respona has taken digital PR research, relevance, and intelligent outreach to the next level with a little genius. The further I dig into this simple but powerful platform, the more I’m amazed and my team appreciates the extra sleep too. My only regret, we didn’t start sooner.”

Mark Jackson
Mark Jackson


PRG’s needs

Volatility breeds creativity in business, and PRG took the situation presented by the COVID-19 pandemic to find new ways to build their customer base. Whilst working on the website content to boost their rankings on the search engine results pages (SERPs), the company wanted to multiply the effects of those efforts. 

Having other high-quality websites link back to your site’s content is a proven way to increase your SERP appearances. PRG wanted to make the most out of their search engine optimized (SEO) blog posts by having other websites link to the pages they were creating. 

Along with increasing organic traffic to the website through content and backlinks, PRG wanted to increase their voice within the industry. Finding ways to do this through podcast outreach to get a guest spot were part of the plan, too.

How PRG used Respona

“Respona really struck a chord with me, explaining the value of backlinks,” explains Mark Jackson, the President of PRG. The software’s value to his company lies in the ability to get into the right inbox of the people they want to reach out to to build the site’s backlinks. 

Every month, a new campaign is initiated using Respona, with multiple campaigns on the go at any one time. Once the conversation has started with a contact, the conversation continues by email. 

How does Respona help campaigns evolve? “The analytics help you choose what approaches are working best and which are not getting the opens and responses you want, so it’s time to tweak and change approach,” notes Mark. 

Over the six months Respona has been getting used, they’ve been able to improve the way they work with it. The ability to really refine search terms and use advanced functions has seen better results during the time they’ve been using it. 

“Finding the right contacts and building a conversation, and maintaining that collaborative relationship,” are the reasons PRG really appreciates the email outreach system, according to Mark. Plans are afoot to start using other features of the software, too, such as podcast outreach.

Campaign Results

PRG’s campaigns that they ran through Respona had great results.

Let’s take a look at some of the successes that were achieved between August 2020 and February 2021.


Email Delivery Rate


Total Emails Delivered


Average Open Rate


Total Emails Opened


Average Response Rate


Total Emails Replied

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