Struggling to get consistent press exposure without hiring a PR firm?

Respona is the all-in-one PR software that enables brands to connect with relevant journalists and bloggers, in a matter of minutes.

Really, is this is the best way
to get press exposure for your company?

Hiring an expensive PR firm

Who wants to sign a long term retainer contract (normally over 6 months) with an expensive PR firm with no guarantee of results? Respona users are getting press on major publications with a fraction of the cost.

  • Extremely expensive
  • No guarantee of results
  • Slow turnaround time

Purchasing media databases and spamming journalists

Sending unsolicited, mass PR pitches not only doesn’t yield any results but it also negatively affects your email domain reputation and increases your chances of your emails ending up in spam.

  • Waste of valuable time and money 
  • Not enough info to personalize pitches
  • Inconsistent results

Here’s How It works

Step 1

Find relevant journalists using Respona’s search engine

Search through the latest news articles relevant to your space to find the right journalists from small to large publications all around the world. Respona also keeps an eye out for any new PR opportunities (HARO, new articles, etc) to make sure that not a single one is missed.

Step 2

Create an email drip sequence

Didn’t receive a reply to your PR pitch? No problem! Respona automatically follows up with journalists in case your emails slip through the cracks. Email analysis? Bounce detection? Auto-reply detection? All included.

Step 3

Find direct, verified email addresses

Let’s be honest, finding journalists’ right email address is no easy task. Ditch the email guesswork from your PR outreach and stop contacting the general mailboxes! Let Respona find and verify journalists’ best email addresses.

Respona screenshot - Step four (personalizing email pitches)
Step 4

Deeply personalize your pitches, in seconds

Journalists are getting bombarded with mass-sent PR emails every day, what makes yours different? Stand out from their inbox by deeply personalizing each pitch using Respona’s AI assistant and connect with them on other social channels.

Respona screenshot - step five (analyzing campaign performance)
Step 5

Let Respona do its little magic

Keep track of all of your PR conversations with journalists, measure the performance of your campaigns (opens, replies, and clicks), and create simple reports, all in Respona.

1000+ companies have 
switched to Respona

“Respona has helped us automate much of our outreach, especially on link-building. Identifying opportunities, finding the right person to contact and sending the emails that will get responses. It has allowed us to scale our efforts and reduce the work needed for high-quality link-building.”

Nick Malekos
Marketing Manager

“Getting higher search engine rankings, securing interviews on popular podcasts, and developing relationships with decision makers in your industry are all based around developing relationships with influencers. There is no better tool to discover, engage, and automate this entire process than Respona.”

Neal Schaffer
CEO, Speaker, and Author

“Respona has saved my team hundreds of hours on outreach and is my go-to tool for link building. Farzad and his team are fantastic to work with, quick to respond, and really care about their partners.”

Adam Enfroy

“Until Respona, even the best outreach software still required the marketer to perform significant manual work. Respona is the first platform that truly automates outreach, including all of most tedious work. This enables me to save time and focus on the important part: my pitches. Respona is magical.”

Remy Tennant

“Respona has saved me hours per week by reducing the amount of manual work I was doing. This tool has not only reduced the amount of time spent on outreach but also allows us to pull back on subscriptions on other tools. Respona is truly an all in one outreach tool. “

Adam Stewart
Digital Marketing Specialist

“At the moment, we are using Respona for worldwide prospecting. The ability to select websites that have blogs is amazing and filtering by setting a specific DR is also a life saver!”

Ema Fajnorova
Public Relations Associate

“Respona has been awesome at removing the headache out of PR work. You just have to pick the journalists you want and the outreach is taken care of on auto-pilot. It’s a huge time-saver and allows you to focus on the truly important hard work – building the relationship with the journalists.”

Sacha Nasan

“Respona enabled us to easily manage link-building campaigns and to personalize our messages based on specific topics. It was a great resource to help us grow organic traffic. Additionally, we really appreciate the Respona team’s support and guidance. They helped us develop a strategy that led us to success.”

Manana Papiashvili
Head of Growth

“Watch out Pitchbox and Buzzstream! Respona has taken digital PR research, relevance and intelligent outreach to the next level with a little genius. The further I dig into this simple but powerful platform, the more I’m amazed and my team appreciates the extra sleep too. My only regret, we didn’t start sooner.”

Mark Jackson

“Respona makes it easy for us to find the contacts and content we need, personalize outreach and build backlinks without having to outsource. We’ve seen great improvements to our SEO since joining. We even had 5 podcast interviews lined up after our first campaign.”

Cameron Graham

“Our outreach has been on hold for almost a year because of the challenges we had with the other popular platforms. Now that we have Respona, our outreach is back up and running. From HARO to providing accurate contact information, Respona is a powerful all-in-one outreach platform that is also user friendly.”

Brad Gerlach
Partner/VP Operations

“Respona has been a revolutionary time saver for us. It allows us to systemize personalized outreach at scale. Plus, we’re able to connect with the right people and build real relationships. There just aren’t any other outreach platforms on the market that can do what Respona does.”

Eric Carrell

“I’ve never seen anything like Respona before. It enables us to automate much of the link building process and it also gives us much more visibility into which campaigns are performing. It truly is a unique solution and I can wholeheartedly recommend it to those who take SEO and digital PR seriously.”

Anna Kocsis
Head of Marketing

“It achieved the goal and beyond. Respona helped me learn a lot in using it too. Overall I’ve gotten more out of it than I set out to get. I wanted backlinks and our DR to increase, which we got, but I’ve gotten more out of it for sure.”

Jeff Solomon

“Respona’s pushing the envelope when it comes to link building and email outreach. Respona makes link prospecting easier and faster. If you’re an agency building links for clients or if you’re building links for your own business, you need Respona.”

Georgios Chasiotis
Managing Director

Frequently Asked Questions

Is Respona going to replace our digital PR firm?

Yes. Respona helps automate many of the processes that a digital PR firm does manually. Working with a PR firm often requires a long-term (and expensive) commitment that has no guarantee of achieving the results you want. Respona automates email sending for press releases or media pitches, contact finding, and HARO outreach so you can execute your PR strategy at a fraction of the cost (and time).

Do I also need a press release writing software?

No. Respona allows users to send automated email sequences based on templates that you create in the platform. We even provide free resources on how to write press releases and media pitches to get you started if you’re looking to bring your PR in-house. All you need to do is build your press release as a template inside of Respona, have our automation find the contact information for the people you want to reach out to, and then launch your campaign to start getting the word out.

Does Respona also have a public relations database?

No. Respona does not use a limited database for public relations opportunities. Opportunities can be found through the live search engine or found using the HARO automation feature.

Do you offer any press release templates I can use?

Yes. Respona offers a variety of sample templates when creating your email-sequence. We even offer a free guide on how to write a press release from scratch.

Is this a press release distribution software?

Yes. By creating a template using your press release, Respona will send emails on your behalf through an automated email sequence.

Can I use Respona as a media monitoring software?

Yes. Through the live search engine and HARO automation, Respona allows users to access the most recent content based on keywords. Niches, topics, and influencers can be monitored through the trending content source which offers insights across social channels such as Twitter, Facebook, Pinterest, and Reddit.