Are you struggling with getting positive replies to your cold emails?

Respona is the all-in-one cold email software for scaling personalized outreach so you can hear back from more of your prospects.

Are you sure you’re making the most of your
cold outreach opportunities?

unpersonalized messages

Your unpersonalized messages are not doing the trick.

People are catching on; sending out massive campaigns with generic email templates doesn’t provide the same results it did 10 years ago. Under-personalized emails are more likely to get reported for spam rather than generate a positive response.

  • Low chance of converting
  • Losing valuable leads
  • Hurts your email domain reputation
  • Inconsistent results
Tech stack

Too much going on in your tech stack.

Using separate tools for cold email outreach takes a toll on your budget and your workflow.

These are the different tools you need:

  • Limited lead generation / content finding tool
  • Unmanageable spreadsheet or costly CRM for contacts 
  • Other automated email-sending software for scaling
  • Expensive contact finder
  • Inefficient virtual assistant or data miner to help with manual tasks

Here’s how you can level-up your
cold outreach strategy

import prospects
Step 1

Import prospects seamlessly

Import a list of opportunities or use the live search-engine to start your campaign. Lose the manual Google search and find something that fits your exact needs. By importing even just a list of URLs or contacts, Respona will help enrich the data to find authors and other variables to fill in the missing information you need for your outreach.

Step 2

Set up an automated drip sequence

Build a customized email sequence so Respona can take care of the initial outreach for you. Include personalized variables in your template and add automated follow-ups to save your inbox from hundreds of snoozed messages. The email analysis tool is there to help perfect your pitch!

Step 3

Get direct contact information, on auto-pilot

No outdated databases here! Answer a couple questions to set up the campaign contact automation and let it do the work. Respona uses AI to find verified contact information of the right person for each company in real-time, so you can focus on other tasks while it runs.

deeply personalize pitches
Step 4

Boost replies with immediate personalization

In addition to the variables in your template, further personalize your messages with AI-scraped article summary snippets. Use the snippets brought in straight from the content to hyper-personalize your emails in seconds.

Respona analytics
Step 5

Let Respona do its thing

Stay on track by managing your campaigns with various reports. Email tracking includes deliverability, reply, bounce, and open rates as your cold emails are being sent out. With reply detection for every campaign, Respona makes sure you don’t let any opportunities slip through the cracks.

Any replies that you receive can be found either in your personal email account or in the campaign-specific inboxes.

1000+ companies have 
switched to Respona

“Respona has helped us automate much of our outreach, especially on link-building. Identifying opportunities, finding the right person to contact and sending the emails that will get responses. It has allowed us to scale our efforts and reduce the work needed for high-quality link-building.”

Nick Malekos
Marketing Manager

“Getting higher search engine rankings, securing interviews on popular podcasts, and developing relationships with decision makers in your industry are all based around developing relationships with influencers. There is no better tool to discover, engage, and automate this entire process than Respona.”

Neal Schaffer
CEO, Speaker, and Author

“Respona has saved my team hundreds of hours on outreach and is my go-to tool for link building. Farzad and his team are fantastic to work with, quick to respond, and really care about their partners.”

Adam Enfroy

“Until Respona, even the best outreach software still required the marketer to perform significant manual work. Respona is the first platform that truly automates outreach, including all of most tedious work. This enables me to save time and focus on the important part: my pitches. Respona is magical.”

Remy Tennant

“Respona has saved me hours per week by reducing the amount of manual work I was doing. This tool has not only reduced the amount of time spent on outreach but also allows us to pull back on subscriptions on other tools. Respona is truly an all in one outreach tool. “

Adam Stewart
Digital Marketing Specialist

“At the moment, we are using Respona for worldwide prospecting. The ability to select websites that have blogs is amazing and filtering by setting a specific DR is also a life saver!”

Ema Fajnorova
Public Relations Associate

“Respona has been awesome at removing the headache out of PR work. You just have to pick the journalists you want and the outreach is taken care of on auto-pilot. It’s a huge time-saver and allows you to focus on the truly important hard work – building the relationship with the journalists.”

Sacha Nasan

“Respona enabled us to easily manage link-building campaigns and to personalize our messages based on specific topics. It was a great resource to help us grow organic traffic. Additionally, we really appreciate the Respona team’s support and guidance. They helped us develop a strategy that led us to success.”

Manana Papiashvili
Head of Growth

“Watch out Pitchbox and Buzzstream! Respona has taken digital PR research, relevance and intelligent outreach to the next level with a little genius. The further I dig into this simple but powerful platform, the more I’m amazed and my team appreciates the extra sleep too. My only regret, we didn’t start sooner.”

Mark Jackson

“Respona makes it easy for us to find the contacts and content we need, personalize outreach and build backlinks without having to outsource. We’ve seen great improvements to our SEO since joining. We even had 5 podcast interviews lined up after our first campaign.”

Cameron Graham

“Our outreach has been on hold for almost a year because of the challenges we had with the other popular platforms. Now that we have Respona, our outreach is back up and running. From HARO to providing accurate contact information, Respona is a powerful all-in-one outreach platform that is also user friendly.”

Brad Gerlach
Partner/VP Operations

“Respona has been a revolutionary time saver for us. It allows us to systemize personalized outreach at scale. Plus, we’re able to connect with the right people and build real relationships. There just aren’t any other outreach platforms on the market that can do what Respona does.”

Eric Carrell

“I’ve never seen anything like Respona before. It enables us to automate much of the link building process and it also gives us much more visibility into which campaigns are performing. It truly is a unique solution and I can wholeheartedly recommend it to those who take SEO and digital PR seriously.”

Anna Kocsis
Head of Marketing

“It achieved the goal and beyond. Respona helped me learn a lot in using it too. Overall I’ve gotten more out of it than I set out to get. I wanted backlinks and our DR to increase, which we got, but I’ve gotten more out of it for sure.”

Jeff Solomon

“Respona’s pushing the envelope when it comes to link building and email outreach. Respona makes link prospecting easier and faster. If you’re an agency building links for clients or if you’re building links for your own business, you need Respona.”

Georgios Chasiotis
Managing Director

Frequently Asked Questions

How is Respona different from other cold email software?

Respona separates itself from other cold email tools because of the way it helps users find leads and contacts. Users can import premade lists using csv files or find opportunities through a live search engine instead of being limited to a content database like other tools. Once the opportunities are selected, Respona allows users to set up an automation that finds verified contact information such as email addresses and social media profiles. Most cold email platforms require users to find contact information from outside of the platform by using another prospecting tool or manual research.

Is sending mass email illegal?

Although mass email is not illegal in the U.S., if you are reaching out to contacts in the EU you should be aware of General Data Protection Regulations (GDPR) which maintains compliance of personal information.  You can find more information about GDPR compliance here. 

Additionally, mass email can be considered as a form of spam which can hurt your domain reputation and brand image. Spamming contacts with generic messages and incorrect pitches is unlikely to encourage positive replies and can ruin potential relationships.

What is the best time to send a cold email?

The best time to send cold emails is during common business hours throughout the work week. This means sending Monday – Friday between 9am to 5pm. Respona allows users to to create custom schedules down to the minute for their email automations. You can customize the time zone you want to build your schedule around then choose the days, hours, and minutes that emails can be sent out.

How do you write an effective cold email?

An effective cold email requires various levels of personalization, incentives, CTAs, and multiple touchpoints. Start with a personalized subject line to incentivize your contacts to open the initial email. Ways you can personalize the subject line are by including the company name, contact’s name, etc. The body of the email also needs to include questions, personalization, and visuals are known to increase reply rates as well.  Add one or two CTA’s with different levels of commitment throughout the message to engage the recipient. Finally, don’t forget to follow up. Just one follow-up on the same thread, a few days after no response, can boost responses from 8.5% to 14.1%. For more information on how to craft an effective cold email, try these 6 Tips for Email Marketing.

Are cold emails effective?

Yes. Cold emailing is an effective way to build relationships with contacts using a professional channel. By personalizing and scaling the number of emails that are sent, cold email can be a helpful marketing strategy. Although, cold emails don’t always have to be strictly cold. You can warm leads up by connecting through various social channels like LinkedIn, Twitter, and Facebook. By increasing touchpoints and putting a human face to a cold email, you can start building relationships before they even get a chance to view your message.

How many types of cold emails are there?

There are six main types of cold emails for outreach campaigns: media pitches, brand pitches, link building emails, content promotion emails, networking emails, and sales emails. You can learn more about each type of cold email and find templates here.