Cold email software
that's not so cold.

Respona is the only cold email software you need to automate prospecting, follow ups, and personalization for your cold outreach strategy.

Start for free View pricing

Cold email software that's not so cold.

Finally add some warmth to your cold email strategy.

Import or find opportunities, craft the perfect pitch, and automate any leftover prospecting before personalizing your cold emails.

Increase the number of replies
to your cold emails, in 5 easy steps

Step 1

Add your target opportunities

Import a list of outreach targets or use the live search-engine to get your cold email campaign started. Even with just a list of URLs, Respona will help to find authors and other info to fill in variables for your pitch.

Add your target opportunities

Step 2

Customize a cold drip sequence

Custom variables and automated follow ups will come in handy to make sure pitches are timely and catered to your recipients.

Customize a cold drip sequence

Step 3

Simplify prospecting with automation

If you’re missing any contacts for opportunities, choose one of the contact automations to gain access to verified emails and social media accounts for over 450 million professionals.

Simplify prospecting with automation

Step 4

Receive a warm welcome with personalization

Warm up leads before they receive your message with connections on social media and use AI personalization snippets to stand out even further.

Receive a warm welcome with personalization

Step 5

Let Respona handle the rest.

Once you launch, Respona will start sending cold emails on your behalf. Don’t worry about follow ups, we got it :) Just manage any replies directly from your own inbox and track your campaigns from the Insights tab.

Let Respona handle the rest.
Ankit Solanki, Head of Search at InVideo
“We've ditched the hassle of juggling between different tools for outreach. Respona automates all the grunt work for us!”

Ankit Solanki, Head of Search at InVideo

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Ready-to-use templates

Browse through top-performing outreach strategies and templates to get you started.

Explore outreach strategies



Earn links from websites that have already mentioned your organization or brand.



Find podcast shows and episodes to collaborate with as either a guest or a host.

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Build links using a specific keyword or anchor that appears in already-published content.



Create relationships with expert journalists that can provide valuable press mentions.


Respona separates itself from other cold email tools because of the way it helps users find leads and contacts. Users can import pre-made lists using csv files or find opportunities through a live search engine instead of being limited to a content database like other tools. Once the opportunities are selected, Respona allows users to set up an automation that finds verified contact information such as email addresses and social media profiles. Most cold email platforms require users to find contact information from outside of the platform by using another prospecting tool or manual research.

Although mass email is not illegal in the U.S., if you are reaching out to contacts in the EU you should be aware of General Data Protection Regulations (GDPR) which maintains compliance of personal information.  You can find more information about GDPR compliance here. Additionally, mass email can be considered as a form of spam which can hurt your domain reputation and brand image. Spamming contacts with generic messages and incorrect pitches is unlikely to encourage positive replies and can ruin potential relationships.

The best time to send cold emails is during common business hours throughout the work week. This means sending Monday – Friday between 9am to 5pm. Respona allows users to to create custom schedules down to the minute for their email automations. You can customize the time zone you want to build your schedule around then choose the days, hours, and minutes that emails can be sent out.

An effective cold email requires various levels of personalization, incentives, CTAs, and multiple touchpoints. Start with a personalized subject line to incentivize your contacts to open the initial email. Ways you can personalize the subject line are by including the company name, contact’s name, etc. The body of the email also needs to include questions, personalization, and visuals are known to increase reply rates as well.  Add one or two CTA’s with different levels of commitment throughout the message to engage the recipient. Finally, don’t forget to follow up. Just one follow-up on the same thread, a few days after no response, can boost responses from 8.5% to 14.1%. For more information on how to craft an effective cold email, try these 6 Tips for Email Marketing.

Yes. Cold emailing is an effective way to build relationships with contacts using a professional channel. By personalizing and scaling the number of emails that are sent, cold email can be a helpful marketing strategy. Although, cold emails don’t always have to be strictly cold. You can warm leads up by connecting through various social channels like LinkedIn, Twitter, and Facebook. By increasing touchpoints and putting a human face to a cold email, you can start building relationships before they even get a chance to view your message.

There are six main types of cold emails for outreach campaigns: media pitches, brand pitches, link building emails, content promotion emails, networking emails, and sales emails. You can learn more about each type of cold email and find templates here.

Get started
with Respona

  • Earn quality backlinks on relevant publications
  • Recruit top-performing affiliates
  • Get featured on popular podcasts
  • Earn press from industry publications

Start for free

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Get started with Respona