How to Find Bloggers to Promote Your Business [In 2021]

Farzad Rashidi
Farzad Rashidi
15 minute read

Looking for bloggers to promote your business and partner up with?

Here’s a step-by-step guide on how to find the right bloggers and influencers in your niche.

This isn’t your typical “look for relevant hashtags on social media” guide.

We’re actually going to break down the process of finding relevant, influential bloggers through modern blogger outreach.

We’re also showing you how to actually reach out to bloggers.

If you want to reach your target audience and partner up with relevant bloggers, you’re going to need this guide.

Let’s get into it.

Step #1: Discover Bloggers

In this guide, we’re showing you how to find bloggers in your niche.

More specifically, we’re taking you through the process of finding bloggers to promote your business through Respona.

To do so, we’re using the following scenario: we’re an SEO software looking for bloggers to review our software.

Looking for bloggers that have previously reviewed other SEO tools increases our chances of getting a reply, so we’re going to focus on finding bloggers that have written post reviews in the past.

Think of this scenario as just one out of many use cases for blogger outreach, and let’s get started with our new blogger outreach campaign.

Create a campaign

Like we usually do when creating a new campaign with Respona, we’re giving our campaign a memorable, unique name that’ll differentiate it from other campaigns we might be running at the same time.

In this case, we’ll be using the campaign name ‘Blogger Outreach’.

As simple as that.

naming the campaign

We’re then going to set up our campaign priority.

This Respona feature basically allows us to keep all the important stuff at the top of the page and also keeps our campaigns organized in terms of priority.

setting campaign priority

The next thing to do is to take care of some advanced settings, like the sending strategy of our campaign.

Since we’re looking for specific bloggers to promote our product – software in this case – we’re sticking to the bounce sending strategy, exactly as shown below.

deciding campaign sending strategy

After we review all our choices in terms of setting up our campaign, we click on Continue and dive deeper into our blogger outreach campaign.

starting the campaign creation

Respona gives users the opportunity to use the built-in search tool in order to get the most out of their search queries.

The process of using Respona’s search engine and getting results is as easy as getting your Google search results.

Author’s Note: Respona’s search engine is powered by Bing. This is why you may notice some differences between the results you see on Google and the results you get with Respona.

By clicking on the Select Source button that’s highlighted below, we’re basically able to choose between a range of search sources depending on the nature of our query and, ultimately, the goal of our campaign.

Opportunity sources

The options in terms of our search source are:

  • Blogs
  • News
  • Trending Content
  • Influencers
  • Podcasts
  • Web Search

In this case, we’re looking for someone who’s willing to promote our brand and product.

We basically want to find bloggers to review products and are looking for someone to write a review post for our software.

For that reason, we’re going for the Blogs option.

choosing the blog source

After having selected blogs as our search source, we’re going to enter a topic or keywords in the search bar.

As you can see, we’re starting our blog search by focusing on content rather than focusing on specific bloggers.

The reason behind this is simple.

We first need to locate pieces of content that might be similar to what we’d want the bloggers we’re going to reach out to to create.

That’s why our keywords below are in relation to finding review posts similar to what we wish to have written for our product.

Put another way, we use keywords that will signify a product review post or something like it.

searching for Ahrefs review

Author’s Note: Ahrefs is a popular SEO software.

For that reason, finding bloggers who have reviewed Ahrefs sounds like a great opportunity in terms of finding people who may be interested in reviewing our tool.

At this point, we also have the chance to import a .csv file with opportunities we might have already.

Import button

An important thing to keep in mind before you start reviewing and selecting your search results is to turn on the SEO metrics, as shown below:

SEO metrics button

The SEO metrics show us the search ranking, backlinks, domain authority (DA), and the Respona score for each search result.

We then go on selecting the most relevant blogs, or some of the most popular blogs that’ll make our search for bloggers a success.

As you can see, we’ve selected fifteen outreach opportunities in total.

Selected opportunities

Author’s Note: In our hypothetical scenario, we’ve chosen 15 opportunities, mainly for efficiency reasons. In general, we highly recommend adding more, relevant opportunities to increase the replies you’re going to get for your campaign.

We give ourselves a bit of time to review and be sure that everything looks great, and we then press on the blue, Next Step button.

moving to the next step

Author’s Note: When reviewing your opportunities, try to have a close look at each blogger’s tone and writing style so you make sure that their content is indeed appropriate for your target audience and demographic.

Our next step takes us to crafting our email pitch.

Let’s get into it.

Step #2: Prepare Your Email Pitch

After we’ve worked on the first big step of setting up the initial points of our blogger outreach campaign, we now need to prepare our email pitch.

The very first thing to do is to select the most relevant template out of the email templates that Respona gives us access to.

Creating a personal template

We thought that creating our own would be the most appropriate in this case.

You can create your own template just by clicking on the Create New button that I’ve highlighted on the snapshot below:

create a new template

Moving on, we’re adding our email content and also getting Respona’s email editor to auto-grade our email.

Author’s Note: Keep in mind that elements like email subject lines and email opening sentences are of great importance.

Blogger outreach template

Here’s our sample email in full:

Regarding your (topic) post

Hi {first name},

Hope you’re having a safe and productive {day of the week}.

I was reading up on some review posts about [company] and I ended up coming across yours: {URL_Title}.

I couldn’t stop thinking about how thorough your content was and really appreciated your deep dive into the different features of [company/tool].

Wanted to reach out and let you know that our team just released a new [your niche tool]  tool called [tool name] that helps users [benefit].

It’s been our secret sauce so far, but we decided to share the love :)

Since you’re familiar with [industry], I’d love to set you up with a premium account in return for an honest review – no strings attached.

Can I send over more info?

Thanks,

[Your name]

Below, you can see that, for this campaign of ours, we’re also working on a follow-up email that’ll help us increase our chances of getting a reply.

Saving custom template

Author’s Note: Think of follow-up emails as email reminders that can be very efficient in terms of helping you get a reply to your initial outreach email.

Here’s how our blogger outreach email sequence looks.

Sequence follow ups

To be more precise, we have our initial outreach email and a follow-up email right under it.  

After having checked that our email sequence includes the full number of emails we want to include in our campaign, we can move on to the next step.

Moving to the next step 2

Moving forward, we’re looking at how we can get Respona to give us the contact information of the bloggers we identified earlier in the process.

Keep reading to find out.  

Step #3: Find Contact Information for Influential Bloggers

After having set and reviewed our email sequence, we’re going to work towards finding contact information for the most influential bloggers in our niche.

Whether they’re brands looking for bloggers to write a teardown of their product or a company wanting to book bloggers to create optimized content for their blog, the process of finding the bloggers’ contact information – from their email addresses to their LinkedIn accounts and other social network and social media accounts – will go as follows.

We’re starting by doing our automation set up.

We’re looking for the specific author of each opportunity Respona will give us, because we need to reach out to the person who’s actually written this review post before and knows how to do it.

Additionally, we’re focusing on people rather than websites and companies because, by reaching out to a specific person who’s done this before, we know for sure that the blogger will know how to test our tool in depth.

We can also be reassured of the fact that they have experience writing long and rigorous content pieces and teardowns.

With that, we go on to choose the following option:

Automation setup 1

The one we’ve selected here basically tells Respona to only assign opportunities to the authors of the page, regardless of whether they work for the company or not.

We do that because they might have done the work in the past or they might have created the post review as a guest post.

In any case, our bloggers might have their own blog now or might be working for another company.

Either way, we want to contact them personally.

For all the reasons explained above, we’re also selecting the following option:

Automation setup 2

As you can see, we’re asking Respona not to assign opportunities to other people who work for the same companies.

You probably already understand why – we’re doing this because we’re looking for the exact person who wrote the review post we’re interested in.

For that reason, Respona shouldn’t, and won’t, assign opportunities to other people associated with the domain.

Automation setup 3

After we make sure that all our automation setup looks as it should, we’re clicking on Next and getting to one of the most exciting parts of the process.

finishing the automation

We obviously love Respona and we’re particularly passionate about this part of the process where we get our results.

To get there, we’re having a look at our Review Automation step.

As you can see, Respona has fifteen unassigned opportunities for us and will need an estimate of less that ten minutes and around fifteen credits to get us contact details for our opportunities.

Automation review

Let’s click on Run.

Running the automation

As you can see, out of fifteen opportunities that we initially had, Respona’s been able to successfully assign thirteen of them, which is an 87% success rate.

Completed automation

The next step is to simply click on the Continue button.

Looking at found contact information

Only two out of our fifteen opportunities failed to be assigned a contact, but we can always make this up in our next step.

How?

Well, after having clicked on the Continue button, we can have a look at our contacts.

For the opportunities that Respona hasn’t found a contact for, we can always add a contact manually that will allow us to include all opportunities in our outreach campaign.

Adding contact manually

Adding a contact manually involves giving Respona a name and a domain name.

Exactly as shown below:

Direct email verification

Although we’ve blurred the contact details below for privacy reasons, we can see that Respona has managed to find contact information for a specific person we’re looking for.

We can then go on creating our contact by clicking on the Create button.

Assigning found contact

As you can see, our opportunity has now been assigned to a specific contact.

Specific contact information

That leaves us with only one opportunity to add a contact to, meaning that all of our fifteen opportunities will have been assigned to contacts for people.

Adding opportunity manually 2

The process of adding a contact goes exactly as we’ve discussed a little further up in this post.

Inputting email address manually

Respona has now given us more than one email address for this specific contact person as well, as his LinkedIn account.

moving to the final step

We now have all our opportunities assigned to most of the bloggers included in our list.

We can then get to the next step of actually reaching out to them.

Step #4: Reach Out to Bloggers and Promote Your Product

We’re all good with finding the kind of bloggers who might be interested in reviewing a product like ours, as well as crafting our email pitch and identifying the right contact information for our outreach campaign.

You might still wonder how to get a blogger to promote your product and how to get bloggers to write about you.

Well, whether you’re reaching out to social media influencers or top bloggers from top blogs, when it comes to your marketing campaigns and top business bloggers outreach, personalization is definitely key.

Put another way, as a marketer or a company owner, you need to find people who’ll be able to produce high-quality, fresh content for your product and contact them in the best and most direct way possible.

For that reason, Respona’s last step before launching a campaign is to personalize your opportunities.

Author’s Note: We certainly need to mention that, in most cases, Respona finds a number of social media links for your contacts.

That allows you to connect on social media before reaching out to them and can be incredibly helpful in terms of establishing a relationship.

Social media profiles for contacts

When it comes to personalizing your emails, you should make use of the fact that Respona gives you excerpts from the pieces of content – e.g. product reviews – that your opportunities are based on.

You could insert these excerpts inside your outreach email to show that you’ve actually gone through the contact person’s work.

After having finished with personalization, you can confidently launch your campaign.

launching the campaign

Make sure you have personalized all your opportunities because this can increase your chances of getting a reply and help you make your campaign a success.

We’re now done explaining the easy to do, step-by-step process of using Respona for your next blogger outreach campaign.

Moving on.

Why to Use Respona for Finding Bloggers?

We understand that blogger outreach might be complicated and time consuming.

To do it successfully and save yourself time, money, and effort you need great software.

Respona blogger outreach page

Respona is a modern blogger outreach software that can totally help you make the most out of your blogger outreach.

How?

Well, we use automations to optimize the blogger outreach process and minimize the time and effort that’s usually put into it.

Users can use Respona to not only find the most relevant and appropriate outreach opportunities for their campaign, but also to get access to the contact details of some of the most prominent bloggers out there.  

The tool can also be used to find local influencers and other professionals that might be helpful in terms of helping you spread the word about your products.

Author’s Note: In case you’re reaching out to Twitter influencers, you could consider using Respona alongside a Twitter analytics tool, like Followerwonk, that’ll allow you to collect and analyze information about Twitter users.  

By giving you access to pre-made email templates that you can tailor to your needs, Respona helps you create relationships that can be used for current and future content marketing and digital marketing opportunities, to future reviews to giveaways and so on and so forth.

Additionally, when building your campaign, you have the opportunity to take care of every detail of the process, such as creating and reviewing your automated email sequence, finding the best bloggers for your outreach, and personalization.

All these are the same few simple steps that we’ve actually talked about earlier in this post.

As simple as that!

Let’s wrap our post up and close with some final thoughts and answers to your most frequently asked questions.

Now Over to You

There you have it.

You now have a step-by-step process on how to use a mix of blogger and influencer marketing to achieve your business goals.

The process we’ve just described should be a part of your marketing strategy.

Regardless or whether you’re a small business or medium-to-enterprise business, raising brand awareness to your target audience through a blogger outreach program is essential.

To be successful when it comes to finding bloggers to partner with, you’ll need a tool like Respona.

If you want to learn more about how our tool can help you reach your goals, make sure to request a demo by clicking on the button below.

We’ll take care of the rest!

Frequently Asked Questions (FAQs)

We understand that blogger outreach might make you want to ask a million questions.

We’re focusing on some of the most frequently asked questions in relation to it and trying to give you the best and most concise answers.

Let’s dive right into the first question.

Q1. How do I find bloggers for my brand?

There are several ways of finding bloggers for your brand.

You could consider using a tailored blogger outreach software, like Respona, or ask industry experts you already know for a referral.

Additionally, you could use a blog directory, like Technorati or Alltop, that allow you to find the most popular bloggers and blogs and are updated in real time.

Q2. What’s the difference between bloggers and influencers?

An influencer is a professional who has a presence on online platforms like social media, through which the influencer builds and grows their following, thus being able to inform buying decisions and shape trends of their followers.

A blogger, meanwhile, is a professional with a blog on a website on which they publish helpful, relevant, trending, and original content.

Q3. How do you approach a blog for collaboration?

Approaching a blog for collaboration can be as easy as creating an outreach campaign on Respona and crafting an automated, personalized email sequence.

You could also use the bloggers’ social media sites to connect with before you reach out to them.

Q4. How do bloggers get paid?

Bloggers might get paid by their blogging activities in one of the following popular ways:

  • Affiliate marketing
  • Pay per click ads
  • Pay per impression ads
  • Sponsored posts
  • Affiliate commissions

However, in general, when a blogger promotes a product or service, they get paid through affiliate commissions, by tracking the number of sign ups or conversions generated by the blogger.

This can be done by adding coding called UTM parameters to the URL that the blogger is using to promote your product or service.

Q5. How do I ask a blogger to review my product?

Reaching out to a blogger who’s previously published review posts online through email is one of the top ways of asking a blogger to review your products.  

Create a tailored, personalized email sequence that’ll make it hard for them to say no.

Q6. How do you approach a food blogger?

The best tactic when approaching a food blogger is to actually approach local food bloggers in a friendly, personalized, and non-salesy way.

You could consider connecting with them on social media before you reach out to them through email, too.

Q7. How do you connect with an influencer?

You can connect with an influencer by finding their contact information and social media profiles through Respona.

Q8. What’s the best blogger outreach software?

We might be a bit biased here, but we totally think Respona is a great blogger outreach software.

Respona gives you access to a number of features that can facilitate and help you efficiently manage the blogger outreach process as well as help get the most out of your outreach campaign.

Farzad Rashidi
Farzad Rashidi
Farzad Rashidi is the co-founder of Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 8 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.

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