How to Find Bloggers to Promote Your Business [In 2024]

Looking for bloggers to promote your business and partner up with?

Here’s a step-by-step guide on how to find the right bloggers and influencers in your niche.

This isn’t your typical “look for relevant hashtags on social media” guide.

We’re actually going to break down the process of finding relevant, influential bloggers through modern blogger outreach.

We’re also showing you how to actually reach out to bloggers.

If you want to reach your target audience and partner up with relevant bloggers, you’re going to need this guide.

Let’s get into it.

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Download for free

Step #1: Create a New Outreach Campaign

In this guide, we’re showing you how to find bloggers in your niche.

More specifically, we’re taking you through the process of finding bloggers to promote your business through Respona.

To do so, we’re using the following scenario: we’re an SEO software looking for bloggers to review our software (and maybe do some link building or even secure a guest post while we’re at it).

Looking for bloggers that have previously reviewed other SEO tools increases our chances of getting a reply, so we’re going to focus on finding bloggers that have written post reviews in the past.

Think of this scenario as just one out of many use cases for blogger outreach, and let’s get started with our new blogger outreach campaign.

Respona comes with over a dozen of plug-and-play email campaign templates for every purpose, but we’ll be going with – you guessed it – blogger outreach.

To use it, just fill out two simple fields: keywords that are relevant to your business, and a brief incentive for your prospect to collaborate.

The keywords will be used by Respona’s search engine to find collaboration opportunities on auto-pilot.

The incentive will be pulled into your email sequence.

Which brings us to the next step.

Step #2: Prepare Your Email Pitch

After we’ve worked on the first big step of setting up the initial points of our blogger outreach campaign, we now need to prepare our email pitch.

Respona has pre-built email templates for each of the campaign types.

However, in this case, we thought that creating our own would be the most appropriate in this case.

Moving on, we’re adding our email content and also getting Respona’s email editor to auto-grade our email.

Author’s Note: Keep in mind that elements like email subject lines and email opening sentences are of great importance.

Note the code highlighted in grey. These are called “variables” and will auto-populate for each opportunity in your campaign, saving you precious time on personalization.

The most interesting one of those is the icebreaker.

It’s an AI variable that will “read” your prospect’s article and mention something from it, making it seem like you really got familiar with their content before reaching out.

You can also provide instructions for the AI personalizer as well as examples for it to learn from. But more on that later.

Here’s our sample email in full:

Below, you can see that, for this campaign of ours, we’re also working on a follow-up email that’ll help us increase our chances of getting a reply.

Author’s Note: Think of follow-up emails as email reminders that can be very efficient in terms of helping you get a reply to your initial outreach email.

Here’s how our fellow blogger outreach email sequence looks.

To be more precise, we have our initial outreach email and a follow-up email right under it.  

Moving forward, we’re looking at how we can get Respona to give us the contact info of the bloggers we identified earlier in the process.

Keep reading to find out.  

Step #3: Find Opportunities and Contact Information for Influential Bloggers

After having set and reviewed our email sequence, we’re going to work towards finding posts along with contact information for the most influential bloggers in our niche.

Whether they’re brands looking for bloggers to write a teardown of their product or a company wanting to book bloggers to create optimized content ideas for their blog, the process of finding the bloggers’ contact information – from their email addresses to their LinkedIn accounts and other social network and social media platform accounts – will go as follows.

We’re starting by checking our automation set up.

Because we used a campaign template, it’s already good to go.

The keywords we entered in the corresponding template field have had the “inurl:blog” search operator applied to them to only pull pages that are part of a blog.

Respona will run multiple queries at the same time, and add relevant results directly into your outreach campaign.

Click “Continue” and set some additional SEO filters to further narrow down the results:

Let’s move on to some more advanced settings by clicking “Continue”.

First off, let’s enable a simultaneous contact search based on the job titles and seniority levels of our perfect prospects (creative positions, SEO, marketing, etc.).

Let’s also enable Respona to skip catch-all domains and use generic emails as needed to bump up our success rate, while bringin bounces down as much as possible.

In the next window, let’s provide some instructions for our AI variables to only use short sentences, limit the use of commas and keep the language as simple as possible.

Last but not least, let’s also set up a recurring search. Respona will then top up our campaign with fresh leads every couple of weeks, so all we need to do is log in and launch them every once in a while.

After you click “Run automation”, Respona will start finding collaboration opportunities as well as contacts associated with those websites, and automatically add them to your campaign.

It runs completely in the background and you may switch to another campaign or task while it’s at it.

But, you also don’t need to wait for it to run to completion – you can start personalizing emails that already got their contacts assigned to them to save time.

Step #4: Reach Out to Bloggers and Promote Your Product

We’re all good with finding the kind of bloggers who might be interested in reviewing a product like ours, as well as crafting our email pitch and identifying the right contact information for our outreach campaign.

You might still wonder how to get a blogger to promote your product and how to get bloggers to write about you.

Well, whether you’re doing social media influencer outreach or top bloggers and writers from top blogs, when it comes to your marketing campaigns and top business blogger outreach, personalization is definitely key.

Put another way, as a marketer or a company owner, you need to find people who’ll be able to produce high-quality, fresh content ideas for your product and contact them in the best and most direct way possible.

For that reason, Respona’s last step before launching a campaign is to personalize your opportunities.

Author’s Note: We certainly need to mention that, in most cases, Respona finds a number of social media links for your contacts.

That allows you to connect on social media before reaching out to them and can be incredibly helpful in terms of establishing a relationship.

When it comes to personalizing your emails, you should make use of the fact that Respona gives you excerpts from the pieces of content – e.g. product reviews – that your opportunities are based on.

If you enabled the corresponding option during the previous step, these excerpts will be pulled into your icebreaker variable.

After having finished with personalization, you can confidently launch your campaign.

Make sure you have personalized all your opportunities because this can increase your chances of getting a reply and help you make your campaign a success.

We’re now done explaining the easy to do, step-by-step process of using Respona for your next blogger outreach campaign.

Moving on.

Why to Use Respona for Finding Bloggers?

We understand that blogger outreach might be complicated and time consuming.

To do it successfully and save yourself time, money, and effort you need great software.

Respona is a modern blogger outreach software that can totally help you make the most out of your blogger outreach.

How?

Well, we use automations to optimize the blogger outreach process and minimize the time and effort that’s usually put into it.

Users can use Respona to not only find the most relevant and appropriate outreach opportunities for their campaign, but also to get access to the contact details of some of the most prominent bloggers out there.  

The tool can also be used to do influencer search and find other professionals that might be helpful in terms of helping you spread the word about your products.

Author’s Note: In case you’re reaching out to Twitter influencers, you could consider using Respona alongside a Twitter analytics tool, like Followerwonk, that’ll allow you to collect and analyze information about Twitter users.  

By giving you access to pre-made email templates that you can tailor to your needs, Respona helps you create relationships that can be used for current and future content marketing and digital marketing opportunities, to future reviews to giveaways and so on and so forth.

Additionally, when building your campaign, you have the opportunity to take care of every detail of the process, such as creating and reviewing your automated email sequence, finding the best bloggers for your outreach, and personalization.

All these are the same few simple steps that we’ve actually talked about earlier in this post.

As simple as that!

Let’s wrap our post up and close with some final thoughts and answers to your most frequently asked questions.

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Download for free

Now Over to You

There you have it.

You now have a step-by-step process on how to use a mix of blogger and influencer marketing to achieve your business goals.

The process we’ve just described should be a part of your marketing content strategy.

Regardless or whether you’re a small business or medium-to-enterprise business, raising brand awareness to your target audience through a blogger outreach program is essential.

To be successful when it comes to finding bloggers to partner with, you’ll need a tool like Respona.

If you want to learn more about how our tool can help you reach your goals, feel free to start your 14-day free trial to see it in action.

Frequently Asked Questions (FAQs)

We understand that blogger outreach might make you want to ask a million questions.

We’re focusing on some of the most frequently asked questions in relation to it and trying to give you the best and most concise answers.

Let’s dive right into the first question.

Q1. How do I find bloggers for my brand?

There are several ways of finding a freelance blogger for your brand.

You could consider using a tailored blogger outreach software, like Respona, or ask industry experts you already know for a referral.

Additionally, you could use a blog post directory, like Technorati or Alltop, that allow you to find the most popular bloggers and blogs and are updated in real time.

Q2. What’s the difference between bloggers and influencers?

An influencer is a professional who has a presence on online platforms like social media (or any other blogging platform), through which the influencer builds and grows their following, thus being able to inform buying decisions and shape trends of their followers.

A blogger, meanwhile, is a professional with a blog on a website on which they publish helpful, relevant, trending, and original content to generate blog traffic.

An influential blogger can also be an influencer, as long as he runs a popular blog.

Q3. How do you approach a blog for collaboration?

Approaching a blog for collaboration can be as easy as creating an outreach campaign on Respona and crafting an automated, personalized email sequence.

You could also use the bloggers’ social media sites to connect with before you reach out to them.

Q4. How do bloggers get paid?

Bloggers might get paid by their freelance blogging job activities in one of the following popular ways:

• Affiliate marketing
• Pay per click ads
• Pay per impression ads
• Sponsored posts
• Affiliate commissions

However, in general, when a freelance blogger promotes a product or service, they get paid through affiliate commissions, by tracking the number of sign ups or conversions generated by the blogger.

This can be done by adding coding called UTM parameters to the URL that the blogger is using to promote your product or service.

Q5. How do I ask a blogger to review my product?

Reaching out to a blogger who’s previously published review posts online through email is one of the top ways of asking a blogger to review your products.  

Create a tailored, personalized email sequence that’ll make it hard for them to say no. There is no need to hire a marketing agency to secure freelance writer reviews.

Q6. How do you approach a food blogger?

The best tactic when approaching a food blogger is to actually approach local food bloggers in a friendly, personalized, and non-salesy way.

You could consider connecting with them on social media before you reach out to them through email, too.

Q7. How do you connect with an influencer?

You can do an influencer search by finding their contact info and social media profiles through Respona.

Q8. What’s the best blogger outreach software?

We might be a bit biased here, but we totally think Respona is a great blogger outreach software.

Respona gives you access to a number of features that can facilitate and help you efficiently manage the blogger outreach process as well as help get the most out of your outreach campaign.