22 Cold Email Templates for Every B2B Need (Updated for 2021)

Farzad Rashidi
Farzad Rashidi
19 minute read

We’ve compiled a list of twenty-two cold email templates categorized by need.

All of them have been tried and tested in actual outreach campaigns.

Inside this list, you’ll find email templates for cold outreach, with subject lines, for the following use cases:

  • Link building
  • Content promotion
  • Collaboration
  • Influencer outreach
  • Sales and marketing

Plus, many more.

Just pick the category that interests you from the navigation bar on the left – or below – and find the template, including the opening line or intro, the email subject line, and basically the whole email body, that works best for you and your business.  

Author’s Note: In all of our templates in this post, the {braces} represent fields that’ll be adjusted automatically by Respona, called variables. On the other hand, the [brackets] represent pieces of information that you’ll have to adjust manually when editing your email sequence.

Our very first category of cold email templates for every B2B need is link building cold email templates.

Before we even get into some link building email templates for your cold email strategy that you could use to boost your link building efforts, we probably should mention that link building is actually a very efficient way to increase your organic reach and grow your business.

Below are three effective cold email templates for building white hat links back to your content and website.

Here’s the first one.

Some love for {organization}’s (topic) article

Hey {first name},

Happy {day of week}!

Just finished reading through your post, {url title}.

It was such a good read, I had to share some thoughts.

Firstly, it really stuck with me when you pointed out that [article summary snippet].

Secondly, you covered, “[anchor/targeted keyword]” in the article, but didn’t go into further detail or link to another resource.

We just released a guide that will provide a little something extra for readers who want to learn more about [anchor/targeted keyword].

Want to take a look? I got you: [article url]

As a huge “thank you”, I’d be happy to provide [incentive – (social share, indirect link, free trial, etc)].

Regardless, I’ll definitely be a frequent reader. Keep it up with the stellar content :)

Thanks,

[Name]

Subject line: Some love for {organization}’s [topic] article

Use case: To build links back to a recently published article of yours

Template #2: The “unlinked brand mention” one

Thanks for mentioning (topic)!

Hey {first name},

Happy {day of week} :)

My name is {name} and I am a {role} at {company name}—[something about the company].

I saw that you mentioned us in your article, {url_title}, and I just wanted to reach out and say thank you for the shout out! I’ve already shared the post with the rest of our team.

Could I ask you a quick favor?

I’d really appreciate it if you could link back to our website from the text where you refer to us.

This will help any visitors interested in learning more about us to directly visit our website.

I look forward to hearing back from you!

Thanks,

[Name]

Subject line: Thanks for mentioning [your company name]!

Use case:  When someone has referred to your brand but hasn’t given you a link yet  

Missing (your company name) link :(

Hey {first name},

Hope you’re having a great week!

My name is [name] and I am a [job title] at {company name}—{something about the company}.

I saw that, up until recently, you were mentioning us on {page url}. Thank you for that — we really appreciate it :)

However, I noticed that the link back to our website was recently removed and I was wondering if you could place the link back where it was?

Here’s the page where you originally linked back to: {lost link url}

Let me know what you think!

Thanks,

[Name]

Subject line: Missing [your company name] link :(

Use case:   A link reclamation email template can be used for efficient link prospecting

Moving on.

Category #2: Content Promotion Cold Email Templates

The second category of cold email templates for every B2B company is the content promotion cold email templates.

As the title suggests, the email templates included in this category can come in handy for content marketing purposes.

Let’s have a look at two different templates you could use when sending out cold emails for content promotion.

Template #4: The “We’ve got the [type of content] you need” one

Suggestion for you (topic) post

Hey {first name},

Hope you’re having a great, productive week!

It’s [name] here from [company].

I just finished reading your post on [topic]. Loved the way you talked about [insert article summary].

I noticed, however, that your post doesn’t present a step-by-step process on how to [topic].

It seems like it’s your lucky day; we happen to have a detailed [type of resource] on [topic]!

You can have a look:

[link to your resource]

Let me know what you think!

Thanks,

[Name]

Subject line: Suggestion for you [topic] post

Use case:  You want to share your content with someone who published a post that happens to be relevant to your resources and blog content

Template #5: The “We’ve got killer infographics for you” one

Infographic for your (prospect’s blog post title)

Hi {first name},

[Your name] here with [your company name].

 

How are things over in [city]?

Just finished reading your [topic] article. Thanks for the awesome post! I already went and shared with our team at [your company name].

Loved the way you said [insert article summary].

I wanted to have our design team create a custom infographic for this article, on the house.

My team and I at [your company name] have taken on an assignment to find our favorite blog posts and create visuals to better inform their audience.

I’m attaching a preview of a couple of infographics we’ve done in the past.

Let me know if I can send them over :)

Thanks,

[Name]

Author’s Tip: Sending a follow up email can help you increase the response rate of your email and enhance your email strategy.

Subject line: Infographic for your [prospect’s blog post title]

Use case:  You want to promote your infographic designs

Let’s get to our third email category.  

Category #3: Collaboration Cold Email Templates

Sending collaboration emails can be slightly tricky, especially if you miss including enough calls to action (CTAs) or miss highlighting the reasons why a potential collaboration can be beneficial for you and your prospect.

The following email templates can help you make sure that you’re not missing anything important when reaching out to people you want to collaborate with.

Template #6: The “Working together can help us both” one

Blog post ideas for {organization}

Hey {first name},

How’s everything going in [city]?

My name is [your name].

I’ve been blogging for over [years] years and have a website that gets over [visits] monthly visits.

I heard about {organization} from [conference or event], checked your Instagram and Facebook, and really liked what you guys do.

Additionally, I’m helping brands like [A], [B], and [C] sell more products online.

Would you be interested in discussing a collaboration between us?

Let me know if I can send over additional details :)

Waiting to hear back from you!

Thank you,

[Name]

Subject line:  Blog post ideas for {organization}

Use case:  You’re a blogger and want to start a collaboration with a brand in your industry  

Template #7: The “Content partnership” one

We’re into (topic) as well - let’s work together!

Hey there {first name},

Happy {day of week}!

It’s [name] here from [company].

My team and I are impressed with the work you guys are doing when it comes to [topic].

We’re into [topic] as well.

Wanted to reach out to ask you if you’d be interested in discussing a collaboration between our teams.

We could totally help each other out and raise awareness about our products and services.

It looks like a win-win situation to me :)

Would you be interested in discussing this further?

Let me know and we can work something out.

Thanks,

[Name]

Subject line: We’re into [topic] as well – let’s work together!

Use case:  You’re reaching out to a potential link and content partner  

Template #8: The “Collaboration via mutual connection” one

About your episode with (mutual connection)

Hey {first name},

How’s your {day of week} going?

It’s been a while since I listened to your podcast, but when I saw that you had [mutual connection] on as a guest, I knew I had to tune in.

I thought your main discussion on [topic] was great, but I really got into it when you brought up [small detail]. I actually have a few thoughts myself that would further the discussion, if you’re open to it :)

I’d like to touch on a few additional things like [new talking points].

Let me know if you’re in so we can work out the details. I look forward to hearing back!

All the best,

[Name]

Subject line: About your episode with [mutual connection]

Use case:  Based on your mutual connection with someone in your industry, you’re reaching out to establish a connection and possibly kick off a collaborative relationship between you and the prospect.  

Template #9: The “We’d love you to review our product” one

Regarding your (topic post)

Hi {first name},

Hope you’re having a safe and productive {day of week}.

I was reading up on some review posts about [company] and I ended up coming across yours: {url title}.

I couldn’t stop thinking about how thorough your content was and I really appreciated your deep dive into the different features and benefits of [company/tool].

Wanted to reach out and let you know that our team actually just released a new [your niche tool] called [tool name] that helped us [benefit].

It’s been our secret sauce so far, but we decided to share the love :)

Since you’re familiar with [industry], I’d love to set you up with a premium account in return for an honest review – no strings attached!

What do you say, can I send over some info?

Thank you,

[Name]

Subject line: Regarding your [topic post]

Use case:  You’re reaching out to someone who’s writing killer post reviews for companies and tools in your niche

Let’s dive into the next category.

Category #4: Business Development Cold Email Templates

Yet another important email category we definitely want to share with you is business development cold email templates.

These email examples are great for marketers that want to reach out to companies they can help grow.

In one sentence, business development emails are all about sending cold emails that demonstrate clear value propositions.

Author’s Tip: Try to avoid adding too many value props in your email as they can make your email sound spammy and make the decision maker on the other side of your email feel annoyed. Instead, make sure to add value to your emails without sounding too salesy.

Template #10: The “We can help you grow” one

Can I help {organization} accomplish (x)?

Hey {first name},

Hope you’re having a fantastic week!

My name is [your name] and I’m a business development associate here at [company].

To be honest, the business development associate is just a fancy term to say “I’m helping companies grow!”

On that note, my team and I just launched a new [product or service] that helps businesses [describe your value proposition, ideally in one sentence].

How are you dealing with [prospect’s pain point] so far?

I look forward to hearing from you and becoming your ally!

All the best,

[Name]

Subject line: Can I help {organization} accomplish [x]?

Use case:  You’re a business development associate and you want to establish a connection that could lead to a collaboration with a prospect company  

Template #11: The “We’re here to help you fix your pain points” one

Let’s fix that (pain point) for {organization}

Hey {first name},

Hope you’re having a safe and productive {day of week}.

I was reading up on some review posts about [company] and I identified a few pain points you guys are currently facing.

For example, [mention a specific pain point of the prospect briefly].

[Prospect’s company] looks like a great fit for our team here at [company] and I’d love to get a clear idea of what your goals are for these coming months.

 

We have often helped companies in your niche grow. To mention a few:

[X Company name – solution]

 

[Y Company name – solution]

 

[Z Company name – solution]

 

Let me know if we can set up a call to chat further.

I look forward to hearing from you :)

Thanks,

[Name]

Subject line: Let’s fix that [pain point] for {organization}

Use case:  You’ve identified an issue your prospect is currently dealing with and you’re stepping in to offer your services

We’re moving forward to the fifth email category we have for you.

Category #5: Influencer Outreach Cold Email Templates

After having found the most appropriate person – maybe the best influencer in your niche, for example – to reach out to, you need to send them a great personalized email that’ll get them to want to promote your brand and work with you.

Here are two influencer outreach cold email templates you could use.

Remember: Personalizing your email is vital!

Template #12: The “We want you to promote our brand” one

{first name} + (your organization) = collab?

Hi {first name}!

Happy {day of week}!

My name is [your name] and I work with [your organization].

I’ve been following your [social media, blog, channel] for some time now. I love how you [reference to their content]!

The reason I’m writing to you is because I wanted to explore the opportunity of us working together. Our company [explain what you do and why you think it would be interesting to their audience].

Is this something you would be interested in?

Have a great day,

[Name]

Subject line: {first name} + [your organization] = collab?

Use case:  Your running an influencer outreach campaign in order to find influencers in your niche to promote your brand  

Template #13: The “We love your work” one

{First name}, we’re big fans of your work!

Hey {first name},

How are things going over in [city]?

It’s [name] here from [your company name]. We are [description] and [what you do].

We’ve been monitoring your work and see you’re doing a great job with [topic of interest].

Really liked what you posted recently on your [social media platform] about [topic].

Also, it’s interesting to see that your online audience is growing so fast.

We’re looking for people like you to partner up and help us spread the word about [company name].

Is that something you’d be interested in?

Let me know how that sounds and we can jump on a call to discuss things further.

Thanks,

[Name]

Subject line: {First name}, we’re big fans of your work!

Use case:  You want to reach out to one of the most prominent influencers in your niche

Author’s Tip: In a case like this one, personalized messaging plays a very important role. For that reason, we suggest that you do your research and try to include an excerpt of something the influencer has said online, e.g. in an interview or a recent post of theirs.

Let’s get to the next one.

Category #6: Product/Service Promotion Outreach Cold Email Templates

You’ve just launched a new product or service that can benefit a number of companies and individuals in your niche.

Congrats!

Your next step will be to promote it, starting with your online profiles, like your LinkedIn and Twitter social media accounts.

Most importantly, you should make good use of your email list and PR outreach tools that can help you find your prospect’s email and reach out to them.

Let’s get started with a few product or service promotion outreach cold email templates.  

Template #14: The “Just launched my product/service and wanted to share with you” one

Something new for (company)

Hey {first name},

Happy {day of week}!

Was looking to connect with fellow marketers to start the quarter, so I thought I’d reach out.

Just launched [your product/service + short description] and wanted to run it by you.

Think [competitors] but with [unique differentiating feature]. We just brought on [1 or 2 notable companies] recently. Would love for you to take a look and get your thoughts, too!

Can I send through some more info?

Cheers,

[Name]

Subject line: Something new for [company]

Use case:  Product promotion outreach mainly for startups

Template #15: The “Product promotion via a video review” one

Regarding your (YouTube video review)

Hey {first name},

Hope you’re having a good {day of week} :)

I was watching some review videos on YouTube about [company] and I ended up coming across your one: {video url}.

I keep thinking how fun, engaging, and rigorous your video review was.

I really appreciated your deep dive into the unique features and benefits of [company/tool] as well as the way it differentiates from the competition.

Wanted to reach out and let you know that our team actually just released a new [your niche tool] called [tool name] that helped us [benefit].

It’s been our secret sauce so far, but we decided to share the love :)

Since you’re obviously familiar with [niche], I’d love to set you up with a premium account in return for an engaging and honest video review – no strings attached!

Let me know what you think and I can send over some additional info.

Cheers,

[Name]

Subject line:  Regarding your [YouTube video review]

Use case:  You’re reaching out to someone who’s creating fabulous YouTube video reviews for products in your industry

A little further down you can find our next cold email category.

Category #7: Meeting or Call Request Cold Email Templates

The seventh group of emails you might find useful to have a few email templates for are the ones that can be used when you want to ask for a meeting or a call between you and the prospect.

These meeting or call request cold email templates can be used whether it’s a quick call you’re requesting or an in person meeting to get to know each other better and establish a strong professional relationship.

Either way, personalizing your email will be key.

Let’s get into the first one.

Template #16: The “Let’s jump on a call” one

Call with {first name}

Hey {first name},

[Your name] here from [company name].

I’ve been a big fan of your work and everything you do with [topic of interest].

Really liked your approach on your recent [social media platform] post about [topic].

To be honest, I think it’s just so fascinating to see that your online audience and number of subscribers is growing so fast without sacrificing the quality of the content you’re putting out there.

We’re looking for people like you to partner up and help us spread the word about [company name].

Is that something you’d be interested in?

Let me know how that sounds and we can jump on a 30 minute call, or longer if you’d like to discuss things further.

Thank you and look forward to hearing from you,

[Name]

Subject line: Call with {first name}

Use case:  You’re reaching out to a blogger or influencer with a big following asking to have a call and discuss a potential collaboration between the two of you  

Template #17: The “Let’s meet” one

Opportunity to chat with {first_name}?

Hey {first name},

[Your name] here from [company name].

 

I’ve been following your work ever since I moved to [city] and started working at [company].

When [name of mutual connection] told me that you two know each other, I immediately asked for your contact.

It’s amazing to see how you’re approaching all the changes and new businesses entering [industry] for all these years now.

I’d love to meet you and have a conversation with you.

Let me know how that sounds and we can find a date to suit us both.

Looking forward to hearing from you!

All the best,

[Name]

Subject line: Opportunity to chat with {first_name}?

Use case:  You want to warm up a relationship with an industry expert by asking for an in person meeting

Let’s get to the next one.  

Category #8: Podcast Outreach Cold Email Templates

In case you’re organizing a podcast series and you want to establish yourself in the industry, you should probably approach industry experts and ask them to share their knowledge with you and your audience.

Alternatively, you could promote your podcast by getting interviewed in other people’s podcasts.

Either way, you need to provide your prospects with some sort of social proof in terms of what you’ve done in the past or a few great things your company is up to.

Without further ado, here’s the first email template you can use once you have your prospect’s email address, and possibly other contact information.

Template #18: The “We’d love to have you on our podcast” one

Getting you on our podcast!

Hey {first name},

My name is [your name] and I am a [role] at [your company name] — [something noteworthy about the company].

I found you on a {name of podcast} episode you participated a while back:

{referring url}

We’re hosting a podcast episode on [topic] and we’re hoping to get [industry] experts like you to have a conversation with us.

Would you be interested in participating?

Here’s a link to our podcast series:

{referring url}

Look forward to hearing from you!

Thank you,

[Name]

Subject line: Getting you on our podcast!

Use case:  You’re writing an email to an industry leader to ask them to participate in your podcast series

Template #19: The “Do you accept any podcast guests?” one

Does the (podcast title) accept any guests?

Hey {first name},

Hope you’re having a good {day of week}!

My name is [your name] and I work at [your company name].

I just discovered your podcast on the way to work and absolutely loved your last episode where you talked about [insert the podcast episode you listened].

Wanted to reach out and ask whether you’re accepting guests?

[2-3 sentences about you and your accomplishments]

 

I think you’d be happy to hear that I’ve also been featured on [2-3 examples of podcasts/publications].

Happy to have our team promote the episode to our audience on social, our newsletter, and one of our future podcast episodes too.

Looking forward to hearing from you :)

Here are a few topics I can cover:

Idea 1 (30 words max)

Idea 2 (30 words max)

Idea 3 (30 words max)

What do you say?

I look forward to hearing from you!

Cheers,

[Name]

Subject line: Does the [podcast title] accept any guests?

Use case:  You want to promote your podcast – or other type of content you’re producing – by reaching out to someone with a very successful podcast to ask if they’d like you to participate in one of their future episodes

Keep reading to find what the next category is.  

Category #9: Webinar and Virtual Event Cold Email Templates

Similarly to some of the previous categories we talked about a little further up, you might also need to send an outreach email regarding a webinar or other virtual event.

Doing so is important in terms of raising awareness of your event.

In such a case, you could say something like this:

Template #20: The “Join our webinar” one

{first name}, don’t miss out on our (topic) webinar!

Hey {first name},

How’s your {day of week} going?

It’s [your name] here with [company].

I love everything about your work and approach when it comes to [topic].

That’s why I wanted to reach out and tell you a little bit about our upcoming webinar.

The event is planned for [date] and we’re bringing together a group of amazing industry experts, including [name of speaker 1] and [name of speaker 2].

We’d love to have you in attendance to listen to these brilliant speakers discuss [topic].

We’re releasing some early birds soon, so stay tuned.

Here’s a link to the webinar description:

{referring url}

Looking forward to seeing you there :)

Cheers,

[Name]

Subject line: {first name}, don’t miss out on our [topic] webinar!

Use case:  You’re organizing a webinar and want to send some great email invites to raise awareness about it

Moving on.  

Category #10: Cold Sales Email Templates

The final category we’re covering in this post is the cold sales email templates that could be of use to your sales team and salespeople.

Keep reading to find two cold sales email templates that can help you build the best cold email campaign without having to sound spammy or salesy.

Author’s Note: Keep in mind that cold calls approaches and cold sales emails have been used as a lead generation tactic for some time now. To increase your emails’ open rate and reply rate, you should do your best to send thoughtful and personalized emails.

Template #21: The “Promoting your services to those who know you already” one

Thanks for the love on social media!

Hey there {first name},

How’s your {day of week} going?

You recently reacted to one of my LinkedIn posts about [topic].

I can see that you’re interested in [topic] so wanted to reach out and share some additional resources you might find helpful:

[Blog post 1]

 

[Blog post 2]

 

In addition to these resources, I’d like you to know that our company also offers [product/service] which could help you with [issue/pain point].

Would love to hear from you!

Cheers,

[Name]

Subject line: Thanks for the love on social media!

Use case:  You’re building a cold email outreach campaign in order to promote your services to people that have reacted with your content

Template #22: The “We have a tool that can help you” one

{first name}, our (type of tool) is just what you need

Hey {first name},

How’s your {day of week} going?

My name is [name] and I’m the [role] at [company].

I came across a case study by [competitor company] and learnt that you’re using the [competitive tool] to [mention benefit, reason, or way of using it].

Wanted to reach out to share with you how we’re doing things here at [company name].

In one sentence, we’re into [topic]. More specifically, we’re helping companies do [xyz] and that’s why we’ve created the [name of your tool].

I think you’ll be happy to know that some of our clients are:

[Client 1]

 

[Client 2]

 

If you’d like to explore how our [name of tool] can specifically help you guys, let me know and I can send some more info over.

We could also have a quick call if you’d prefer!

I look forward to hearing back from you :)

Cheers,

[Name]

Subject line: {first name}, our [type of tool] is just what you need

Use case:  Someone’s using one of your competitors’ SaaS and you want to reach out to inform them about your product’s capabilities

We’re all done presenting our twenty-two prospecting email templates for every B2B need.

Let’s now close this post up with some key takeaways and final thoughts.  

Now Over to You

There you have it.

You now have a nice list of cold email templates for every B2B need you may have.

Here’s my advice:

Templates are great and, in some cases, can be quite effective, but if you don’t personalize your cold emails, your cold email marketing efforts won’t get you anywhere.

Always make sure to do thorough research on your prospects’ background, pain points, and needs to get the most out of your email outreach campaigns.

If you’re ready to get started with cold emailing, make sure to give Respona a try.

Many B2B companies have found great success using it.

Just request a demo and see what Respona can do for you.

Thanks for reading!

Farzad Rashidi
Farzad Rashidi
Farzad Rashidi is the co-founder of Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 8 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.

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