Digital PR

News outreach

Get in tocuh with journalists to publish press releases, run PR campaigns, and get press coverage.

News outreach

Intro

Journalist/news outreach can be done for a variety of reasons:

  • Press release distribution
  • Public relations
  • Establishing a contact in the media
  • Getting press coverage

Getting yourself featured on press outlets is one of the best ways to brand yourself and grow your company’s influence.

Discovery

news outreach template
  1. Enter your target keywords in the first field.
  2. Next, provide a brief (but descriptive) summary of your story.
  3. The next field is the date range. We recommend keeping it on default to automatically find the latest articles.
  4. Next, you may select your publication’s desired location and language.
  5. Only use the last field if you’re looking to limit the search to specific publications, such as Forbes and TechCrunch.
  6. Click “Use this template”
search engine

In the campaign editor, click “Continue” and set additional SEO metrics if needed.

seo filters

Review the automation results after it’s done.

Template

Unpersonalized

Hi [first_name]

Loved reading your [target_keyword} article on [website_name].

The reason why I reached out is that [your story]

May I send over more info if you’re interested?

Looking forward to hearing from you,

Personalized

Hi John

Loved reading your email outreach article on TechCrunch.

The reason why I reached out is that we conducted original research on cold email strategies by analyzing twelve million emails sent via our platform over the past year. We found that over ninety percent of emails are ignored and discovered what effective emails have in common.

May I send over more info if you’re interested?

Looking forward to hearing from you,