Intro
Journalist/news outreach can be done for a variety of reasons:
- Press release distribution
- Public relations
- Establishing a contact in the media
- Getting press coverage
Getting yourself featured on press outlets is one of the best ways to brand yourself and grow your company’s influence.
Discovery
- Enter your target keywords in the first field.
- Next, provide a brief (but descriptive) summary of your story.
- The next field is the date range. We recommend keeping it on default to automatically find the latest articles.
- Next, you may select your publication’s desired location and language.
- Only use the last field if you’re looking to limit the search to specific publications, such as Forbes and TechCrunch.
- Click “Use this template”
In the campaign editor, click “Continue” and set additional SEO metrics if needed.
Review the automation results after it’s done.
Template
Unpersonalized
Hi [first_name]
Loved reading your [target_keyword} article on [website_name].
The reason why I reached out is that [your story]
May I send over more info if you’re interested?
Looking forward to hearing from you,
Personalized
Hi John
Loved reading your email outreach article on TechCrunch.
The reason why I reached out is that we conducted original research on cold email strategies by analyzing twelve million emails sent via our platform over the past year. We found that over ninety percent of emails are ignored and discovered what effective emails have in common.
May I send over more info if you’re interested?
Looking forward to hearing from you,
