Intro
The goal of the product review strategy is to get your product/service reviewed on websites that have recently reviewed your competitors.
As an example, to find relevant bloggers who can write a review for Respona, we will be reaching out to sites that have already written a review for another product in our industry, Ahrefs.
Discovery
- In the first field, type in your company’s name.
In the next two fields, enter your competitor’s company and domain.
In the unique aspect of your company field, briefly describe how your tool/service compares to the competitor your prospect is mentioning, and why they should mention you alongside them.
In the incentive field, tell the prospect what they will be getting from adding you to their content.
Click “Use this template”.
In the campaign editor, click “Continue” and add additional SEO filters.
Review the automation results once it’s complete.
Template
Unpersonalized
Subject: (Competitor name) review
Hi {first_name},
Loved the review you did on [Competitor name]. It’s very thorough and well-researched.
I’m wondering if you’re open to writing a review for [Company name]?
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Personalized
Subject: Ahrefs review
Hi John,
Loved the review you did on Ahrefs. It’s very thorough and well-researched.
I’m wondering if you’re open to writing a review for Respona?
Contrary to Ahrefs, Respona automates the entire partner recruitment process in minutes (it’s the highest-rated outreach tool on G2).
We’ll be offering a free trial of Respona, inviting you to join our affiliate program, and, of course providing all of the assets needed to update the article.
How does that sound?
Vlad
