Do You Need a Link Building Consultant?

Do You Need a Link Building Consultant?

Payman Taei

Payman Taei

Co-founder at Respona

Do You Need a Link Building Consultant?

The work of a link building consultant often goes unnoticed, as the task is very monotone and time-consuming. 

However, their contributions to SEO can not be overlooked. 

In this article, we’ll delve into the intricacies of what a link building consultant does, explore the reasons you might consider hiring one, and examine whether becoming a link building consultant is a viable career path. 

Link building cheat sheet

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Download for free

A link building consultant also often doubles as a link building specialist. 

Meaning, they don’t only “consult” – most of the time, they also build quality links for you. 

Here’s a breakdown of common link building consultant tasks: 

They develop and continuously refine strategies to acquire links from reputable sources, ensuring links are both high-quality and relevant to the target audience.

This includes prospecting, blogger outreach, finding contact information, personalizing emails – the whole deal, from start to finish. 

Guest Posting

Writing and placing guest posts on high-authority sites to generate backlinks and increase brand exposure is another key part of a link builder’s day. . 

In addition, they may use these guest posts to offer indirect editorial link placements as part of an ABC link exchange. 

Managing Partner Relationships

Effective link building relies heavily on relationships. Consultants manage ongoing conversations with link partners to secure placements and nurture future opportunities.

They proactively seek out new opportunities for link acquisition, whether through competitor analysis, research on industry trends, or network expansion.

Enhancing Local SEO

By securing local mentions and links, consultants improve local search performance, making the website more visible to nearby users.

Reporting and Analysis

Providing detailed reports on the impact of backlinks is essential. Consultants assess how links are influencing website performance and search rankings, offering insights for link building strategy adjustments.

Hiring a link building consultant can be a strategic move for companies looking to improve their online presence and search rankings. 

Here are some compelling reasons why you might consider bringing in a specialist:

Cost-Effective Expertise

glassdoor link building specialist salary
Image source: Glassdoor

While the average salary for a link building specialist in the U.S. is around $60K per year, hiring talent internationally can be much more cost-effective, with monthly costs ranging from $1,000 to $1,500.

The nature of link building allows it to be done remotely with minimal setup—just a laptop and an internet connection—saving on office space and overhead costs.

Strategic Advantage

An in-house link building consultant is dedicated solely to your projects, ensuring alignment with company goals and providing ongoing, tailored support.

Having a dedicated team member offers better oversight and faster communication compared to outsourcing, allowing you to align activities with your specific objectives.

Technical Skillset

Experts use essential tools like Respona, Ahrefs, Semrush, and project management platforms to streamline operations and maximize impact. 

While these tools incur costs, their benefits in tracking and analytics are invaluable.

Startup and Agency Growth

For startups, building a robust backlink profile increases search engine rankings, domain authority, and draws referral traffic, giving an edge over established competitors.

As for SEO and link building agencies – the more link builders you have, the more clients you can serve, the more money you can make. 

Hiring a link building consultant requires a strategic approach to ensure you find the right expertise for your needs.

respona careers page

Start by ensuring your careers page is up-to-date with job vacancies. This attracts candidates who are interested in your company culture and values.

Next, post job listings on platforms like Indeed, Glassdoor, and Workable. These sites have wide reach and allow filtering candidates by experience, skills, and location.

workable homepage

Use LinkedIn and other social networks to announce job openings.

Use “We’re Hiring” banners to capture attention in your professional network.

LinkedIn also offers targeted options that reach candidates based on profile criteria and activity.

linkedin jobs

That’s about it for passive hiring approaches. But, if you’re looking for a seasoned professional, you’ll have to be a little more proactive. 

Once again, LinkedIn is your best friend here – use its advanced search to find profiles of link building specialists and other marketing staff. 

Send them a connection request with a private message.

Many SEO professionals maintain blogs. 

Contact these bloggers directly; their content reflects their passion and expertise – and they often don’t mind working a side gig as a link building consultant. 

reddit r/seo

Last but not least,  online communities such as Reddit’s r/SEO or Warrior Forum attract knowledgeable professionals who may be interested in new opportunities.

Becoming a link building consultant offers a promising career path, especially for those eager to dive into the marketing industry. 

Entry into Marketing

With the availability of free courses, such as our link building course and Ahrefs’ SEO training, newcomers can easily gain foundational knowledge. 

This role allows you to start with minimal experience while learning on the job.

Actively building links teaches you a wide array of skills, including SEO principles, content strategy, digital marketing techniques, and analytics. 

These skills are not only transferable but also highly valuable across various marketing roles.

Career Advancement

With experience, link building specialists can progress to roles like marketing manager, content manager, or SEO manager. 

The insights gained set the stage for a thriving career in digital marketing.

Dynamic and Stimulating Work

The nature of link building requires creativity, strategic thinking, and continuous learning. 

You will have the chance to work with diverse industries and stay updated on the latest digital marketing trends.

Link building cheat sheet

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Download for free

Now Over To You

So, do you need a link building consultant? 

In our experience, link building is at its most effective when you have an in-house specialist building links for you with tools like Respona. 

Looking for a link building tool to get your team started? 

Don’t hesitate to start your 14-day free trial with Respona to see how we can help. 

Frequently Asked Questions (FAQ)

A link building consultant is an SEO professional focused on acquiring high-quality backlinks to improve a website’s search engine ranking and online visibility. 

They develop and execute strategies to secure links from reputable sources, enhancing site authority and traffic.

Link building consultants improve SEO by acquiring backlinks from credible websites, which are crucial for search engine algorithms that rank page authority and relevance. 

These links drive traffic, enhance domain authority, and ultimately boost search engine rankings.

A link building consultant may be a freelancer or an employee of a link building agency. 

A link building service consultant should possess strong analytical and content marketing skills, creativity, and strategic thinking. 

They should also be adept at communication and relationship management, as well as proficient with SEO link building tools and content creation.

They should also be proficient with white hat link building strategies, such as link insertion, guest posting, broken link building

Success in link building can be measured through increased organic traffic, higher keyword rankings, and improved domain authority. 

Regular reporting and analysis of these metrics help assess the impact and refine strategies as needed.

Hiring a link building consultant provides access to specialized expertise and time-saving strategies that can yield better results faster. 

They are skilled in navigating technical SEO complexities and offering a sustainable link building solution in compliance with search engine guidelines.

Payman Taei

Article by

Payman Taei

Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content.

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