Testimonials are great for business.
But is testimonial link building a thing?
Let’s find out.
Link building cheat sheet
What are Testimonials?
Testimonials are endorsements or reviews from satisfied customers who have used your products or services.
They typically come in the form of short statements or detailed reviews that highlight the positive experiences customers have had with your business.
Testimonials can be found in various locations on a company’s website. Common placements include:
- Homepage
- Dedicated Testimonial Page
- Product or Service Pages
- Landing Pages
- Footer Section
Testimonial Benefits
Authentic reviews help build credibility and trust with potential customers who are seeking social proof before making a purchase decision.
By featuring testimonials and showing Google reviews on your site, you also make it easier for visitors to find the validation they need to feel confident in choosing your business.
Next, positive customer feedback can be a powerful motivator for potential customers, significantly increasing conversion rates.
Last but not least, showcasing testimonials demonstrates that you value your customers’ opinions, which in turn fosters stronger relationships and encourages more customers to share their feedback.
Testimonials Make for Great Internal Links
While testimonials are fantastic for building trust and credibility, their biggest flaw from an SEO perspective is that they can only be placed on your owned media channels.
This limitation means they don’t provide the same SEO value as backlinks from external sites.
However, testimonials can still be powerful tools for internal linking. Their authentic and enthusiastic tone makes them excellent candidates for great-looking and enticing internal links.
For instance, you can strategically place testimonials on some of your best-performing pages to redirect traffic and link juice to your case study pages, or other sections of your site that could use a little SEO boost.
By doing so, you not only enhance the user experience but also effectively distribute link equity within your site, thereby improving your overall SEO performance.
It’s About Building Trust, Not Necessarily SEO
When it comes to testimonials, their primary role isn’t necessarily to boost your SEO, but to build trust with potential customers.
Authentic reviews and endorsements from satisfied clients can dramatically increase the credibility of your business.
People are more likely to trust peer recommendations over brand messages, making testimonials invaluable for conversion rates.
Link building cheat sheet
Now Over to You
Testimonials are a powerful tool – just not necessarily a link building one.
Need help landing some high quality backlinks?
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