Generation Iron started using Respona in March, 2023. In only six month, their website’s traffic grew by 100K monthly visitors, and their Domain Rating increased by two points.
“Our Domain Rating went from 57 to 59 over the last 6 months”.
Dylan Wolfinger
SEO Manager
Generation Iron's Needs
Before Respona, Generation Iron was looking for a team member to help with the search engine optimization of Generation Iron’s blog.
They hired Dylan – a contractor as a writer at first. With time, Dylan suggested also doing link building to generate more traffic for their “money pages” – top supplement lists, gym equipment, etc.
Dylan was already experienced with Respona, which was the first tool he pitched to the founders.
A decision was made to start using Respona as a test, which quickly turned into a long-term strategy.
Dylan Wolfinger, the SEO Manager of Generation Iron shares how the team has grown their monthly traffic by 100k in 6 months.
How Generation Iron Uses Respona
Currently, only one team member of Generation Iron is using Respona on a daily basis.
We asked Dylan about Respona features that they find the most useful.
“The email finder is great. Setting the filter for finding targets in a set domain rating range is great. The ability to customize each email before sending it out relatively easily also helps a lot. Also, the ability to upload massive sheets of contacts seamlessly. It makes it so much easier.”
However, their single favorite feature was just how simple Respona is to manage.
“The ease of use is the biggest thing.”
We also asked which link building strategies Dylan is running:
“Right now, it’s all competitor backlinks. We’ve built over 40 links from reputable sites.”
A combination of Generation Iron’s content marketing and link building efforts has not only led to a dramatic increase in their website’s traffic, but boosted their Domain Rating by two points in half a year.
The only minor thing that the team thought could be improved was the email finder accuracy:
“Honestly, I don’t think anything except maybe the email finder. Sometimes it can’t find someone, but it’s generally better than most other email finders that I’ve used.”
We also inquired whether Dylan had to reach out to our support team for help:
“I haven’t had to. Everything’s been great – it’s really just the best tool I could have chosen to do this.”
The answer to our final question about whether Repona met Generation Iron’s expectations was:
“Absolutely. Exceeded them.”
Campaign Results
Let’s have a quick look at Generation Iron’s campaign results.
95%
Email Delivery Rate
5019
Total Emails Delivered
48%
Average Open Rate
2419
Total Emails Opened
13%
Average Response Rate
336
Total Emails Replied to
