Intro
The competitor mentions strategy is a very good way to gain some links and divert some attention from your competitors to your brand.
This strategy works better for SaaS websites since to snatch a backlink from a competitor, you need a really good incentive for the blogger linking to them.
A free trial of your tool works very well for these types of situations.
For example, this article has mentioned several tools including Ahrefs for recruiting affiliate partners. This would be a great spot to mention Respona.
Discovery
- Paste your company name and domain in the first two fields.
Do the same, but for your competitor in the next two fields.
In the target niche field, enter the general themes of your prospects’ articles.
In the unique aspect of your company field, briefly describe how your tool/service compares to the competitor your prospect is mentioning, and why they should mention you alongside them.
In the incentive field, tell the prospect what they will be getting from adding you to their content.
Click on “Use this template”.
In the campaign editor, click “Continue” and set additional SEO metrics if needed.
Review the automation results after it’s done.
Template
Unpersonalized
Subject: (Competitor name) mention
Hi {first_name},
Since you mentioned [Competitor name] in your article, thought you’d be interested in checking out [Company name].
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Personalized
Subject: Ahrefs mention
Hi John,
Since you mentioned Ahrefs in your article, thought you’d be interested in checking out Respona.
Contrary to Ahrefs, Respona automates the entire partner recruitment process in minutes (it’s the highest-rated outreach tool on G2).
We’ll be offering a free trial of Respona, inviting you to join our affiliate network, and, of course providing all of the assets needed to update the article.
How does that sound?
Vlad
