How Will ChatGPT Affect SEO? It’s Not What You Think

SEO has been “dead” more times than I can count. First, social media was supposed to replace it. Then voice search. Now artificial intelligence. Spend five minutes on LinkedIn or X and you will see the same take everywhere. “Why bother with search engine optimization when...

Every week, there is a new “game-changing” AI platform promising instant rankings, perfect content, and effortless visibility in Google and AI search results. I have tested enough of them to know that most do not live up to the hype. Over the past couple of years, I...

A year ago, I thought “AI SEO agency” was mostly a buzzword. Most agencies were still running the same traditional SEO playbook, just with a few AI tools layered on top. That is no longer true. Search is changing fast. Between AI Overviews, generative search results powered...

I remember when ChatGPT just became public. And the first time AI overviews started appearing in Google search. I was panicking. Were all my SEO efforts completely nullified by Google’s decision to shift towards AI search results? It felt that way for a while, but now I know...