When it comes to contacting the publisher of a website, one of the biggest challenges is to find the right contact information.
Finding the right person for your outreach is essential; you need to maximize your chances of reaching out to the right people whether it’s for collaboration, promotions, or sales purposes.
For that reason, we’ve created a concise guide that will take you through four different ways of efficiently finding the publisher of a website.
Here are the four ways we’ll be discussing:
- Subscribing to the website’s email newsletter
- Taking a close look at the website’s footer or contact page
- Checking the company’s social media profiles
- Using Respona
Before we get into our first tactic, let’s look closer into the most common reasons why you may be looking for the publisher of a website.
Here we go.
- Common Reasons Why You May Be Looking for the Publisher of a Website
- Tactic #1: Subscribe to the Website’s Email Newsletter
- Tactic #2: Take a Look at the Website’s Footer or Contact Page
- Tactic #3: Check the Company’s Social Media
- Tactic #4: Use Respona
- What if a Website Doesn’t Have a Publisher?
- Now Over to You
Link building cheat sheet
Common Reasons Why You May Be Looking for the Publisher of a Website
Depending on the nature of your outreach campaign, there can be several reasons why you might be looking for the publisher of a website.
Some of the most common ones are when you want to:
- Suggest a business partnership
- Sell your products or services
- Ask for a backlink to one of your posts
- Promote yourself as a guest on the publisher’s podcast
- Suggest a topic for a guest post
- Contact them for copyright/legal purposes
- Ask for information on the company’s products or services
- Reach out them for academic purposes
As you can see, the reasons are plenty and diverse.
That’s why finding both the right person as well as the right contact information is important on so many different levels.
We’ve seen the why, but we’ve still haven’t shown you the how.
Let’s jump right into the first way to find the publisher of a website.
Tactic #1: Subscribe to the Website’s Email Newsletter
We’re going to show you exactly how to find the publisher of a website using Respona, which is one of the most efficient ways to do so.
However, there are a few more ways to find the publisher of a website, including subscribing to the website’s email newsletter.
The following examples will help you understand how this process works.
Here we go.
Example #1: ProBlogger
The first example we have for you comes from ProBlogger, a successful blog for bloggers across different industries who want to make money from their blogging efforts.
Given that the website was created to provide bloggers with valuable information and advice on enhancing and expanding blog presence, we can only assume that many professional bloggers out there would want to know who’s behind those web pages.
A quick look at the ProBlogger homepage, where a photo of Australian blogger Darren Rowse is featured, gives users an idea of who’s behind the website.
However, if someone wants to make sure that Darren is the one behind all the content published on the website, what they need to do is to click on the Blog tab from the website menu at the top of the page and click on any blog post.
This gives readers the opportunity to join the website’s newsletter using the form highlighted above.
Once you get your first email from the ProBlogger website, you’ll not only confirm that Darren is the publisher and author of the website, but you’ll also get author information, like his business email in case you want to reach out to him directly or include him in your outreach campaigns with Respona.
We only needed to know the name of the website and subscribe to its newsletter.
Let’s have a look at one more example.
Example #2: A Smart Bear
The second example we wanted to show you comes from the A Smart Bear website.
Similar to the process we described in the last example, finding the publisher of a website can be quite easy – although not always successful – by subscribing to the website’s email newsletter.
As you can see, like before, I’ve used the signup form shown in the screenshot and got my first email from the A Smart Bear team.
The first email that arrived in my inbox was a subscription confirmation one that included the name and email address for Jason Cohen; the publisher and author of the website.
As simple as that!
Tactic #2: Take a Look at the Website’s Footer or Contact Page
Especially when it comes to reaching out to the publisher of a website for business purposes, you can use the contact information – e.g. name, email, phone number – that exists in the footer of the website or in the contact page.
The footer of a page usually lies, as the name suggests, at the bottom of the home page.
Similarly, the contact us, about us, or our team pages can usually be found on the top or bottom of the page.
Let’s get into two examples.
Example #1: PRG
Our first example comes from the creative swag vendor, PRG.
Having a quick look at the homepage might not give us information about who the publisher of the website is, but scrolling all the way down to the footer of the page gives us an email address we can totally use for our outreach.
In this case, we’ve not only got the email address of the publisher, Mark Jackson , but also the address of the business, their phone number, and IP address.
Author’s Note: Simply put, our advice is to think of the footer of the website as the copyright page or the title page of a book that usually gives readers the date of publication, publisher of an article or a book, and so on and so forth.
That’s pretty cool, isn’t it?
Example #2: Uscreen
The second example we want to show you in terms of finding the publisher of a website using information from the footer and contact us pages of the website comes from the video monetization platform, Uscreen.
Exactly as we did earlier, we go to their homepage:
However, this time, instead of scrolling down to the footer, we get to the website’s contact page using the menu bar at the top of the page:
Getting to the contact page will get you the contact information of the company, including their phone number, email address, and location.
In case you want to get a specific name, e.g. the name of the site publisher, you can always reach out to the sales email address – like you can see above – and request additional information.
Let’s get to the third way you can find the publisher of a website.
Tactic #3: Check the Company’s Social Media
An alternative way of doing much the same thing as what we’ve described already is to check the social media profiles associated with a website in order to find who the publisher or company behind it is.
Let’s have a look at two examples.
Example #1: Making Sense of Cents
The first example is from a personal finance blog, Making Sense of Cents.
Even though clicking on the about or contact pages might also get us the information that we’re looking for, in this case, we’re going to focus on how to find who the person behind this blog is by using their social media.
The way to find their email address by using their social media is quite simple.
All we need to do is to click on any of the social media icons, which can be seen on the top right corner of the homepage.
For the sake of an example, we clicked on the Facebook icon, which took us straight to the Facebook page of the publisher of the website, Michelle.
As you can see, a quick visit to Michelle’s business Facebook account got us an email address that we can use for our outreach.
Do we need any more proof that Michelle is the one behind the Making Sense of Cents blog?
Keep reading to find the final tactic we have for you.
Tactic #4: Use Respona
The final way we’re going to talk about is using Respona to find the publisher of a website.
Using Respona is a surefire tactic when it comes to finding the right prospects to contact.
More specifically, you can use the tool to efficiently find accurate and up-to-date contact information of your prospects as well as reach out to the right people.
The whole point of using the tool is that it can help you cover different use cases, including:
- When you need to find the author and publisher of a post
- When you can’t find the author of a post
- When you can find the author of a post, but you still want to reach out to another person working in the company, e.g. the publisher of the website
We’re going to cover them all using Respona’s advanced capabilities.
First things first, the whole process starts with a new campaign in Respona.
All that you need to do is to give your campaign a memorable name that’ll be different from the names of all the other campaigns you might be running at the same time.
More specifically, your campaign name needs to be one that describes your campaign in the best possible way.
In this case, we’ve named our campaign: Website Publisher Campaign.
Easy, isn’t it?
To get things started, we need to perform a search query with Respona.
In other words, we need to give the tool a keyword that’s relevant to our query, one that’ll maximize our chances of getting relevant results.
For the sake of a scenario that’ll help us illustrate the process, let’s say that we’re particularly interested in finding authors of websites that publish content related to digital marketing tools.
Doing a search query in Respona works exactly like doing a search query online.
You can use the tool’s built-in search engine to type in your search keyword and also select a source to specify the types of results you want to get.
Since we’re looking for publisher details, such as the author’s name and contact details, we’re selecting the Blogs source.
As soon as we get our results, we need to go through them and start selecting the opportunities that seem to be the most relevant in terms of our query.
Respona also displays SEO metrics in order to get results from websites with high domain authority.
We’ve got five opportunities selected.
Author’s Note: The number of opportunities that you should select varies depending on the nature and size of each outreach campaign. You’re free to choose as many opportunities as you want. We suggest that you focus on relevant opportunities that will, in fact, be a valuable addition to your campaign.
Once we are done selecting our opportunities for our campaign, we can get started with crafting our outreach email.
As you can see, users can create emails within the tool which comes with several benefits, including automatically getting a grade for the content of your email.
More specifically, the tool grades your email content based on various parameters such as the email subject length and the word count, to mention a few.
Additionally, Respona counts the number of spam words that you’ve included in your email, making it easier for you to remove them and minimize the risk of your email ending up in the spam folder.
Crafting a great outreach email starts with creating an efficient email sequence for your campaign.
When we talk about email sequences, we’re basically talking about the process of adding your first outreach email followed by any follow-up emails you might want to include in order to increase your chances of getting a response.
As you can see in the screenshot above, your follow-ups will be right under your first email.
At this stage, you can also adjust the day of your follow-ups, your follow-up subject lines, and generally create an email sequence that’ll make your prospects want to get back to you.
Once you’re happy with your email sequence, you can move on to the next step which is to do your automation setup.
Given that we’re looking for a specific person – in this case, the author of a website – we’re going to ask Respona to assign opportunities to authors of URLs only if the author works for the company that’s associated with the domain name.
Moreover, in case there’s no original author or webmaster found, we still want the tool to get us contact information.
In such a case, Respona will assign any opportunity for up to one author who works for the company associated with the article domain.
What’s essential at this stage is to add custom tags that’ll allow us to get the most relevant contact people.
Since we’re interested in finding website owners and publisher information, we’re adding specific Position tags, such as:
Additionally, we’re adding Seniority tags, such as:
Adding these tags will increase our chances of getting the actual name of the publisher of the website instead of finding people that work for the company in lower positions.
We now get to review our automation and make sure that we’ve selected all the opportunities we’re interested in.
Author’s Tip: In this example, we’ve only selected five opportunities, but when it comes to real campaigns, we suggest that you go for more opportunities to allow you to get more results and expand your outreach.
After our automation runs, we can see how many opportunities have been assigned to a contact person.
We can see that more than half of our opportunities have been successfully assigned.
However, there are still two without contact details.
What we can do to make up for the opportunities that haven’t been assigned a contact person is to try to find the names of the people that are associated with the website we’re particularly interested in.
As you may have guessed already, an efficient way to do so is through social media.
More specifically, we go to LinkedIn and type in the name of the author of one of the websites we’ve identified in the previous steps of the process.
Once we’ve found their LinkedIn profile, all you need to do is to copy their profile URL and paste it into Respona.
We then need to click on the Assign button…
… or scroll through the different email addresses Respona has been able to find for us for this contact person.
Even though we had to blur out the contact details of our prospect for privacy reasons, you can still see that Respona has found several email addresses from which we’ve picked the one that’s most relevant.
Once you’ve added your contact, the opportunity will get assigned to it.
Make sure to either add contacts manually or perform a domain-level contact within Respona and get all your campaign opportunities assigned to a contact person.
When that’s done, you can take your next step.
As we get towards the end of the process of finding and reaching out to the publisher of a website using Respona, we’ll need to personalize our outreach email.
Personalization is all about showing your prospect that your email has been specifically tailored to them and includes several elements that’ll help you show this.
For example, we advise you to add personal elements like your prospect’s company name or mention the city where they’re based – if applicable.
A nice opening line like: How’s everything in New York? might be the best icebreaker.
Plus, we might want to add relevant excerpts from previous work they’ve done or even include examples from their past activity, such as blog posts.
Last but not least, a smart thing to do is to make use of the fact that Respona will give you access to your prospect’s social media profiles.
You can reach out to them using social media prior to launching your outreach campaign with Respona.
Doing so can be particularly helpful in terms of establishing a relationship with them and making them aware of your company and professional activity.
All that’s left to do is to launch your campaign!
You’ve now reached the end of our list of four ways for finding the publisher of a website.
However, I can still hear you ask:
What if a website doesn’t have a publisher?
Let’s get into that.
What if a Website Doesn’t Have a Publisher?
First of all, it is highly unlikely that a website doesn’t have a publisher at all.
However, if you’re not sure if there’s one and you want clarity, there are a few things you can do.
The easiest way is to go to the homepage of the website you’re interested in finding more about and have a look at the information around the ‘All Rights Reserved’ phrase.
You can find this phrase at the very bottom of a WordPress web page.
The reason why this is helpful in terms of finding whether there’s a publisher or not is that it includes a year, which is indicative of whether the website is still actively being managed or not.
In this case, the year is 2021 which helps us make sure that the website is indeed active.
If the year was 2012, for example, we could safely assume that the website isn’t being used anymore.
Another thing you could do is to have a look at the date of the latest blog post a website posted on their blog section.
As you can see, there are a few blog posts published in 2021, which definitely points to the fact that the website is still very much active and has a publisher.
To find its publisher, we can use any of the ways described in this post, with the most efficient of all being to use Respona.
Let’s close with some final thoughts.
Link building cheat sheet
Now Over to You
In this post, we’ve seen four different ways to find the publisher of a website, including looking at the company’s social media and subscribing to the website’s email newsletter.
Additionally, we’ve taken you through the process of using Respona to efficiently find the publisher of the website and launch a successful outreach campaign.
If you can’t wait to start finding and reaching out to the publishers of the best websites in your niche, make sure to give our tool a try and explore its advanced capabilities.
Good luck launching your outreach campaigns!