Intro
The goal of the product alternatives strategy is to get mentioned on blog posts listing alternatives to your competitors’ offerings.
As an example, to get exposure for Respona, we will be reaching out to sites that have listed alternatives for another product in our industry, Ahrefs.
Discovery
- In the first two fields, enter your company name and domain.
- Do the same but for your competitor in the next two fields.
In the unique aspect of your company field, briefly describe how your product/service compares to the competitor your prospect is mentioning, and why they should mention you alongside them.
In the incentive field, tell the prospect what they will be getting from adding you to their content.
Click “Use this template”.
In the campaign editor, click “Continue” and set additional SEO filters.
Review results once the automation is finished.
Template
Unpersonalized
Subject: (Competitor name) alternatives
Hi {first_name},
It seems like you missed [Company name] in your list on [Competitor name] alternatives :(
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Personalized
Subject: Ahrefs alternatives
Hi John,
It seems like you missed Respona in your list of Ahrefs alternatives :(
Contrary to Ahrefs, Respona automates the entire partner recruitment process in minutes (it’s the highest-rated outreach tool on G2).
We’ll be offering a free trial of Respona, an invitation to join our affiliate network, and, of course providing all of the assets needed to update the article.
How does that sound?
Vlad
