Top 21 Benefits of Link Building

Still undecided on whether link building should be part of your marketing strategy? 

It definitely should – as evidenced by these 21 benefits of link building we’ve collected today. 

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

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Higher Search Engine Rankings

Backlinks pass “link juice” from other websites, signaling to search engines that your content is valuable, which boosts your ranking. 

By improving your search engine ranking, you can enhance your online visibility and attract more potential customers, amplifying your global marketing strategy.

Increased Website Traffic

Increased website traffic means attracting more visitors to your site. 

Quality backlinks from reputable sites direct their audience to your content, resulting in a significant uptick in visitors. 

More website traffic can lead to higher engagement rates and more sales, aligning with your objective to broaden your market reach and customer base.

Enhanced Domain Authority/Domain Rating

Domain authority is a metric that predicts how well your website will rank on search engines. 

Backlinks are pivotal in enhancing domain authority, as they indicate your site’s reliability and relevance. 

Higher domain authority is typically associated with higher rankings on search engines results pages. 

Note: This is not an official metric by Google – it is an estimate of how authoritative a website is. Ahrefs, Semrush, and Moz all have their own formulas for Domain Rating/Authority, which are mostly based on the site’s backlink profile. 

Improved Page Authority

Page authority measures the ranking potential of a single web page. 

Backlinks pointing to individual pages improve their authority by showing search engines the page’s content is valuable and credible. 

Just like Domain Authority, it’s an “estimate” by third parties – not an official metric by Google. 

Faster Indexing of New Content

Indexing that search engines quickly incorporate your new pages into their database. 

Backlinks from already indexed sites help search engines discover your new content faster. 

This accelerates user access to fresh content, keeping your audience engaged and maintaining a dynamic online presence.

Increased Organic Visibility

Organic search visibility is the extent to which your site is seen in unpaid search results. 

High quality backlinks contribute to better visibility by enhancing your site’s perceived relevance and authority. 

This increased visibility makes it easier for target audiences to find you, thereby supporting broader awareness and engagement objectives.

Better Referral Traffic

Referral traffic refers to visitors who come to your site through links from other websites. 

Effective backlinks from high-traffic sites drive more targeted visitors to your content. 

Higher Conversion Rates

Higher conversion rates mean a larger percentage of your website visitors are taking desired actions, such as making a purchase or signing up for a newsletter. 

Backlinks from relevant, authoritative sites attract high-quality traffic, which is more likely to convert. 

This improvement aligns with revenue and customer acquisition targets in your marketing strategy.

Strengthened Brand Authority

Strengthened brand authority signifies the trust and recognition your brand commands in the market. 

Backlinks from reputable sites contribute to this perception by associating your brand with established names. 

Enhanced brand authority builds customer trust and loyalty, key factors in sustaining long-term marketing success.

Increased Social Media Shares

Increased social media shares measure how often your content is shared on platforms like Facebook, Twitter, and LinkedIn. 

High-quality backlinks often come from prolific sites that themselves have a substantial social media presence, boosting your own shareability. 

Higher social media shares expand your content’s reach and enhance community engagement, integral to effective digital marketing.

More Networking Opportunities

More networking opportunities arise when respected sites link back to your content, making you visible to industry peers and influencers. 

These backlinks help build professional relationships, opening doors for collaborations, partnerships, and guest posts. 

Additionally, by doing link building, you’ll naturally be connecting with the editors and content managers of your partner websites.

Organic Lead Generation

Lead generation refers to an increase in potential customer contacts acquired through your website. 

Organic leads (those who find your website through Google Search) are essentially free – once you’re got a return on your initial SEO investment. 

Higher Earning Potential from Monetized Content

Backlinks drive more traffic to your monetized pages, enhancing earnings. 

This additional revenue stream can be reinvested to further expand marketing efforts and business operations.

Improved Competitive Edge

High quality backlinks give your site an SEO advantage, allowing you to rank higher than rival sites. 

Maintaining a competitive edge ensures continual market relevance and leadership, crucial for long-term success.

Additionally, your competitors’ backlink profiles make for a prime target for your next skyscraper link building campaign. 

Better Local SEO Performance

Better local SEO performance means higher rankings for local search queries. 

Local backlinks from region-specific websites enhance your local search visibility. 

Improved local SEO attracts geographically relevant customers, supporting local marketing campaigns and driving regional sales.

Increased Return on Investment (ROI)

Increased return on investment (ROI) measures the profitability of your marketing efforts relative to their cost. 

Backlinking strategies enhance your organic search visibility, attracting valuable traffic at minimal cost. 

Higher ROI signifies efficient resource use, maximizing your marketing budget’s impact.

Enhanced Keyword Rankings

Enhanced keyword rankings mean your site ranks higher for specific search terms related to your business. 

Targeted backlinks optimize your content for these keywords, improving its search engine performance. 

Better keyword rankings attract targeted traffic, driving conversions and supporting specialized marketing initiatives.

Strengthened E-E-A-T Signals

Experience, Expertise, Authoritativeness, Trustworthiness signals denote enhanced overall content quality and reliability. 

Backlinks from reputable websites contribute to these E-E-A-T signals, as recognized by search engines like Google. 

Reduced Dependency on Paid Advertising

If you’re already ranking on the first page of Google, why spend any money on paid ads? 

Exactly – through link building and other SEO tactics you can skip PPC entirely, and get a much bigger bang for your buck. 

Better Preparedness for SEO Algorithm Updates

Backlinks from authoritative sites improve your content’s intrinsic value and adherence to SEO best practices. 

Staying compliant with evolving algorithms ensures sustained visibility and consistent traffic, which are crucial for long-term marketing stability.

As long as you’re only using white hat link building strategies.

Improved SERP Click-Through Rates

SERP click-through rates (CTR) reflect higher user interaction with your site on search results pages. 

High quality backlinks bring you closer to the top – meaning more people will click. 

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Download for free

Now Over to You

In short, link building benefits are too numerous to ignore.

Your site gets more traffic, more customers, more goodness. 

Need help with getting high quality backlinks? 

Don’t hesitate to start your 14-day free trial with Respona to see how we can help.