20 Content Marketing Blogs (That Go Beyond the Norm)

20 Content Marketing Blogs (That Go Beyond the Norm)

Farzad Rashidi
Farzad Rashidi

Lead Innovator at Respona

We’ve created a list of 20 content marketing blogs that don’t publish the same conventional marketing advice you’ll find in most blogs out there.

Here are some of the tools you’ll find in our list:

  • SiegeMedia
  • Orbit Media
  • SparkToro
  • Ahrefs
  • Foundation
  • And, of course, Respona.

Let’s get inspired to kick off a new blog or optimize an existing one.

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Blog #1: Respona

If you are unfamiliar with Respona, we are an all-in-one digital PR and link building software providing content marketers with a tool to combine personalization with productivity.

Respona blog page

Our blog consists of practical tutorials and advice from industry experts discussing email outreach, public relations, link building, content marketing, and influencer marketing.

You’ll find a lot of us sharing our strategies and the tools we love but you’ll also find other industry experts contributing to the blog as well.

Not only are we providing relevant content to improve your content marketing strategy but we also include many ready-to-use templates for several use cases.

If you want to take your email outreach to the next, then you should add a bookmark to our blog and visit it as often as possible.

Website: Respona

What we like most: In-depth guides and step-by-step content marketing strategies

Organic Visits (Ahrefs): 4.9K

Linking Domains (Ahrefs): 504

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #2: Ahrefs

Ahrefs is an all-in-one SEO tool that specializes in search engine optimization strategies with tools such as site audit, site explorer, keyword explorer, content explorer, and rank tracker.

Ahrefs blog page
Image Source: Ahrefs

On the Ahrefs’ blog, you’ll find SEO and marketing tips, tutorials, and in-depth studies written by industry experts.

Most of the content is created by Ahrefs employees but you will find the occasional guest post as well.

They post two blogs a week discussing link building, videos, general and technical SEO, and much more.

Website: Ahrefs

What we like most: Industry studies with proprietary data

Organic Visits (Ahrefs): 454K

Linking Domains (Ahrefs): 17K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #3: SiegeMedia

SiegeMedia is a content marketing agency that delivers search-driven content to help great brands scale.

SiegeMedia blog page
Image Source: SiegeMedia

The top of SiegeMedia’s blog looks very simple, with black and grey text listing the blog categories; strategy, SEO, creation, promotion, and content and conversation but once you scroll down you are immersed in high-quality visuals.

When you click on one of the visuals, you might open a traditional text blog, a video, or even a podcast.

SiegeMedia does a great job of providing advice for content and digital marketers through several different content types.

Apart from the case studies and Siege’s learnings from its own clients—which is clearly the strongest and most interesting part of the blog—Siege also started publishing some top of the funnel recently, like the one shown below:

SiegeMedia blog
Image Source: SiegeMedia

Also, in 2020 SiegeMedia published a study on the best time to send an email.

The study was conducted using Siege’s proprietary data from the thousands of outreach emails the company sends to build links for its clients.

Website: SiegeMedia

What we like most: The strong visuals they use to list their blogs and the mix of text, video, and podcast content.

Organic Visits (Ahrefs): 11.2K (per month, for the whole website)

Linking Domains (Ahrefs): 3.21K  (for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #4: SEMrush

If you need SEO, PPC, social media, content marketing, or content research help, SEMrush has an all-in-one toolkit for digital marketing professionals.

SEMRush blog page
Image Source: SEMrush

Their blog contains the industry’s latest thoughts on the same topics.

When opening the blog, you’ll find the latest content featured before scrolling down to the rest of the articles.

They have a nice tagging system to easily find articles related to the exact marketing topics you are searching for and give you the option of signing up for their email marketing list so the most popular blog posts get delivered straight to your inbox.

A nice feature is the search function, which allows you to search for the topics you’re interested in by inserting relevant keywords, as shown in the screenshot below.

SEMRush blog search
Image Source: SEMrush

From there, you can insert the terms that interest you,

outreach blogs on SEMRush
Image Source: SEMrush

And, get results that are relevant to what you’re looking for.

SEMRush outreach blog posts
Image Source: SEMrush

That makes navigation on the page much easier, if you consider the thousands of blog posts that exist in SEMrush’s blog.

If you’re an SEO copywriter, content marketer or SEO professional, you need to visit this blog.

Website: SEMrush

What we like most: They incorporate beautiful infographics into their blogging to break up the text and provide valuable information in a visual format.

Organic Visits (Ahrefs): 126K

Linking Domains (Ahrefs): 12K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #5: Content Marketing Institute

The Content Marketing Institute started out as Junta42, focusing on content marketing matching, but evolved into CMI as they realized brands needed additional content marketing education.

CMI offers online education, print, and in-person events.

On the blog, you’ll find tons of content marketing advice, whether you are just starting or have been in the industry for years.

CMI’s staff share their insights individually or in group posts and thought leaders from other organizations give their advice as well.

Inside the blog posts, you’ll find videos, text highlights that you can share directly to social media, and breakdowns of relevant market examples.

Website: Content Marketing Institute

What we like most: We love the playful, informal tone, CMI shares its information in. Content marketing doesn’t have to be super professional sounding or filled with a lot of industry lingo to be valuable.

Organic Visits (Ahrefs): 146K (per month, for the whole website)

Linking Domains (Ahrefs): 34K (for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #6: Visme

Visme is the best online design software and it’s also where the idea for Respona was generated.

Visme blog page

Our blog is called the Visual Learning Center and it is filled with great posts on presentations, branding, digital marketing, video marketing statistics and much more.

We take great pride in making our content visually appealing and constantly trying to push the envelope in making Visme’s blog the best blog out there for all things online design.

From time to time we also publish case studies from companies using Visme to level-up their content creation game.

Check it out and make sure to add a bookmark so that you visit it more often.

Website: Visme

What we like most: We may be a bit biased here, but we like everything about our blog.

Organic Visits (Ahrefs): 493K

Linking Domains (Ahrefs): 7.14K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #7: Backlinko

Backlinko is building better content marketers through SEO training and link building strategies.

The founder Brian Dean quickly made a name for himself in the digital marketing industry through the practical strategies he shares.

Backlinko blog post
Image Source: Backlinko

Now, Backlinko has one of the most popular blogs for strategists looking to increase their marketing efforts.

The blog provides a brief preview of the content before you click inside to read more.

Before clicking into the blog, you’ll also see a comment count for each post.

The majority of posts have over 100 comments so not only do you get to learn from Brian’s wisdom but you can also connect and discuss the topics with other industry experts.

Some of the content pieces require you to enter an email address to unlock the article but it is worth it.

Don’t take our word for it, Kieran Flanagan, VP of Marketing at HubSpot thinks the newsletter might be even better than the blog and you’ll get added to the list by providing your email address.

Website: Backlinko

What we like most: Brian does in-depth research so you don’t have to and engages with his audience regularly to answer any questions or discuss industry trends.

Organic Visits (Ahrefs): 321K (per month, for the whole website)

Linking Domains (Ahrefs): 28.5K (for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #8: Moz

Moz has collected a huge amount of SEO data to help content marketers with site audits, rank tracking, backlink analysis, keyword research, and more.

They understand SEO optimization can be a difficult task but they make it easier through their software, education, and community.

Moz blog page
Image Source: Moz

Moz bloggers primarily consist of members from the community they have built of industry experts from all over the world.

If you’re particularly interested in SEO, then Moz is definitely the place for you to start your knowledge journey. 

The blog has content for different knowledge levels, from beginner to expert and everything in between.

So, make sure to check it out.

Website: Moz

What we like most: Each blog has a link to the author’s profile so you can easily connect with thought leaders specializing in SEO, inbound marketing, and more.

Organic Visits (Ahrefs): 95.3K

Linking Domains (Ahrefs): 50K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #9: Orbit Media

Orbit Media is an award-winning web design and development company based in Chicago, US.

It’s one of the most popular agencies when it comes to blogging and content marketing.

Orbit Media blog page
Image Source: Orbit Media

When reading their blog, you’ll find practical tips for content marketing, analytics, and web design. 

Each blog is easy to read, has strong visuals to support the content, and topically links to other blogs so you can discover more great content relevant to what you are reading about.

Something that’s really interesting about Orbit Media’s blog is the surveys the company conducts, such as the Annual Blogging Survey.  

Lots of useful advice there, based on data the company gets from bloggers from all around the world.

Running surveys and studies isn’t typical for agencies, and that’s what makes Orbit Media different.

So, if you need data to support your articles and blog content, you should definitely visit Orbit’s blog.

Website: Orbit Media

What we like most: Orit Media surveys top brands and influencers in the industry to gather relevant metrics and publishes them in an easy to understand format.

Organic Visits (Ahrefs): 44.2K

Linking Domains (Ahrefs): 5.87K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #10: SparkToro

SparkToro is a great way to discover the sites, social media accounts, and content that your target audience interacts with.

It’s an audience intelligence tool built by Rand Fishkin, Moz’s (that we mentioned earlier) Co-Founder and ex-CEO.

SparkToro blog page
Image Source: SparkToro

The Co-founder, Rand Fiskin, is the sole author of SparkToro’s blog.

But founding Moz, co-founding SparkToro, and writing several books on SEO and inbound marketing gives him more than enough experience and expertise to help any content marketer.

This blog is great because it provides valuable tips, marketing lessons and more with Rand’s own experiences sprinkled in.

It may not be your typical content marketing blog in the sense that it doesn’t contain generic advice that you can find elsewhere.

It’s as unique as Rand’s approach to marketing and business in general.

Make sure to visit this one.

Website: SparkToro

What we like most: This blog is written in such a friendly way you will think you’ve known Rand for years.

Organic Visits (Ahrefs): 1.1K

Linking Domains (Ahrefs): 6.6K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #11: CoSchedule

CoSchedule is an all-in-one marketing calendar that combines your content and social media (Facebook, LinkedIn, etc.) and they have become a well-known marketing automation solution tool.

CoSchedule blog page
Image Source: Coschedule

CoSchedule blog posts are a good resource for content marketers.

They cover topics that range from how to effectively measure marketing ROI to brand positioning strategies.

They also have one of the best resources for organizing your content marketing operations and provide free templates on how you can plan your content with ease.

The reason why CoSchedule’s blog has become so popular is because from the very beginning the company has invested heavily in content marketing and in creating one of the best blogs out there.

If you’re a beginner to content marketing and digital marketing in general, this is the right blog for you.

Website: CoSchedule

What we like most: They constantly update their blog so you can always ensure you are staying up to date with the latest trends in the industry.

Organic Visits (Ahrefs): 167K

Linking Domains (Ahrefs): 12.3K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #12: Animalz

Animalz is a content marketing agency that helps B2B SaaS businesses create the best content on the web.

Animalz blog page
Image Source: Animalz

Inside Animalz blog you won’t find 101 articles on content marketing, lead generation or SEO for small businesses.

You’ll find thought leadership articles for busy marketing people that are—in most cases—a bit more advanced.

Also, quite recently, Animalz published their first ever Benchmark Report for Content Marketing.

This is another effort by Animalz to establish themselves as authorities in the field of content.

If you’re a bit more advanced and need interesting and useful content that you rarely find elsewhere, Animalz is the place for you.

Website: Animalz

What we like most: They break down each topic they cover and their personalized style of writing makes each post enjoyable to read.

Organic Visits (Ahrefs): 3.8K

Linking Domains (Ahrefs): 838

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #13: Convince & Convert

Convince & Convert is a digital media and consulting company that focuses on digital marketing and customer experience strategies.

Convince and Convert blog page
Image Source: Convince & Convert

The Convince & Convert blog is filled with tips and recommendations for how you can improve your social media marketing and content marketing to help improve your conversion rate.

You can also subscribe to their newsletter and get access to weekly exclusive content where the founder recaps what recent trends are important for marketers to watch.

Website: Convince & Convert

What we like most: They cover a wide range of subjects that fit under digital marketing but we enjoy their blogs that cover topics that usually get brushed over by other companies. We especially like their posts on how to successfully create an editorial calendar and collecting the right data to boost your marketing.

Organic Visits (Ahrefs): 48.5K (per month, for the whole website)

Linking Domains (Ahrefs): 18.1K ( for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #14: Traffic Think Tank

Traffic Think Tank is a private online community that focuses on current SEO strategies by gathering industry experts to network with each other and help each other grow professionally.

Traffic Think Tank blog page
Image Source: Traffic Think Tank

Traffic Think Tank is a community in the marketing world that you should know about if you’re serious about improving your results.

Their blog posts cover different SEO topics and often present advanced concepts that you won’t find elsewhere.  

Some of our favorite blog posts are their content audit and BI link building guides.

Website: Traffic Think Tank

What we like most: At the top of their blog homepage they have a selection of their favorite articles that they’ve published and it’s a good way to highlight older but still relevant content.

Organic Visits (Ahrefs): 91 (per month, for the whole website)

Linking Domains (Ahrefs): 493 ( for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #15: Sheets for Marketers

Sheets for Marketers is a collection of resources built using Google Sheets to help speed up marketing tasks and get the most out of your spreadsheets.

Sheets for Marketers blog page
Image Source: Sheets For Marketers

What started as a personal catalog from the founder Jake Sheridan of different Sheet templates is now the Sheets for Marketers we know today.

Their blog contains information about Google Sheets formulas, formatting tips, and how to find the specific details you need in your heaps of data.

We can say that Sheet For Marketers is one of the best resources online for all things Google Sheets.

And, since Google Sheets are really important when it comes to marketing and particularly SEO and content marketing, we highly recommend visiting this blog and keeping it at the top of your list.

Website: Sheets for Marketers

What we like most: Their posts include visual instructions through gifs and videos so you can ensure you are following the right steps. Instead of starting from scratch with your own templates, follow their easy to understand tips and tricks.

Organic Visits (Ahrefs): 2.5K (per month, for the whole website)

Linking Domains (Ahrefs): 613 (for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #16: Copyblogger

Copyblogger is a marketing education company that helps people create online content that attracts attention and builds business traffic.

Copyblogger blog page
Image Source: Copyblogger

Copyblogger’s blog includes contributions from different bloggers to help give well-rounded advice with writing content and promoting it efficiently.

Their blog covers topics such as writing headlines, developing customer awareness of your brand, generating loyalty with content, how to make your content writing more fascinating, and much more.

Copyblogger also has an extensive range of articles, Ebooks, Seminars, Podcasts, Webinars, and Forums to help get your writing and online marketing on the right track.

It’s one of the most popular blogs online with advice around blogging, copywriting and content marketing and we highly recommend it as a resource for professionals of all levels.

Website: Copyblogger

What we like most: Their blog catalog has over 300+ pages and goes all the way back to 2006, which makes it one of the most diverse blogs on our list. Their advice is still relevant from their older post and they do an excellent job updating topics that have changed in the digital era.

Organic Visits (Ahrefs): 51.7K (per month, for the whole website)

Linking Domains (Ahrefs): 35.3K ( for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #17: Detailed

Detailed is a popular website built by SEO expert Glen Allsop.

Detailed blog page
Image Source: Detailed

The Detailed blog is full of in-depth guides that go beyond just covering a topic for the sake of covering a topic.

Their advanced research on topics like keyword research, link building, and digital marketing in general, can help transform the way you’re operating your own content marketing to help you perform better.  

Each guide is extremely detailed with step-by-step instructions that include screenshots so it’s clear to follow and their long-form blogs make sure everything gets covered.

Website: Detailed

What we like most: While Detailed doesn’t post blog entries frequently, you know when they do it will be a comprehensive post that comes directly from the founder Glen Allsopp who has over a decade of experience with SEO.  

Organic Visits (Ahrefs): 39.5K (per month, for the whole website)

Linking Domains (Ahrefs): 1.92K (for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #18: Foundation

Foundation is a content marketing agency that works with B2B companies to create and distribute content that’s inspired by research and data.

Foundation blog page
Image Source: Foundation

Their blog focuses on topics that cover developing the best content strategies, creating content marketing assets, and distributing those effectively to reach your target audience.

Foundation does an outstanding job ensuring that all their content is overflowing with different links, images, infographics, and resources.

This makes it possible for the reader to continue expanding their knowledge even after finishing reading the blog post.

Website: Foundation

What we like most: Foundation doesn’t simply cover a topic and then move on to the next. They constantly follow up with new editions to show how things have changed since they last covered it and what to expect in the future.

Organic Visits (Ahrefs): 3.2K (blog posts live inside the /lab/ folder)

Linking Domains (Ahrefs): 1.99K

Note: Information is accurate as of today, Tue 15 Dec. 

Blog #19: Digital Olympus

Digital Olympus is a relationship-based link building agency that helps companies build quality links through email outreach and other content marketing tactics.

Digital Olympus blog page
Image Source: Digital Olympus

What makes their blog really stand out is their expert roundup posts.

For these blogs they interview marketing industry experts, asking each person to provide their most effective method for acquiring traffic, building an online community, and ways to boost your revenue.

Not only is it easy to navigate between the different expert opinions, but the wealth of information that goes into these long-form blog posts is a good resource to stay up-to-date with changing industry trends.

Website: Digital Olympus

What we like most: Roundup posts that can be used as a resource for your own content.

Organic Visits (Ahrefs): 63

Linking Domains (Ahrefs): 267

Blog #20: Copy Hackers

Copyhackers is your one-stop-shop for all things copywriting and helps entrepreneurs and companies write exceptional pieces of text.

Copy Hackers blog page
Image Source:  Copy Hackers

Copyhackers does extensive research in the industry so their content is unique and their blog is filled with exciting courses, tutorials, and useful information.

You can easily filter what type of content you are looking for on their blog, whether that’s ad copywriting, email copywriting, optimizations, freelancing, & more.

They publish new content very often so you know you will be able to find new resources and new articles to help you grow professionally.

Website: Copy Hackers

What we like most: Advanced copywriting tactics that work based on research and data.

Organic Visits (Ahrefs): 6.6K (per month, for the whole website)

Linking Domains (Ahrefs): 4.48K ( for the whole website)

Note: Information is accurate as of today, Tue 15 Dec. 

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Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

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Now Over to You

So, there you have it.

You now know the 20 content marketing blogs that (I hope) will make you a better content marketer.

Rest assured that just reading won’t get you anywhere.

You have to execute as well.

Having said that, go out there and put the things that you learn into practice.

This is the only way to become really good at what you’re doing.

Thanks for reading!

Author’s Note: Other popular blogs with content marketing advice are Social Media Examiner, Buffer, Duct Tape Marketing, Neil Patel, Quick Sprout, Unbounce and TopRank. We’ll be updating this list as we find more interesting blogs online. 

Farzad Rashidi

Article by

Farzad Rashidi

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic.

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