Top 20 B2B Affiliate Programs to Join in 2024

According to Demand Sage, top businesses generate anywhere from 5% to 30% of their revenue from affiliate marketing.

That’s a sizeable chunk!

If you’re looking for an additional revenue channel for your business, joining a B2B affiliate program may just be the way.

This is why we have prepared a list of the top 20 B2B affiliate programs to join in 2024.

Let’s get into it!

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1. Amazon Business Associates

The Amazon Associates program is one of Amazon’s affiliate marketing channels specifically designed for B2B sales.

Amazon’s vast inventory and trusted reputation make it a robust B2B affiliate program.

It works best for businesses with a diverse audience because there’s a product for almost every niche.

It also offers a user-friendly affiliate platform with extensive tools and resources to help affiliates succeed.

The commission structure in the Amazon Business Associates program varies depending on the categories. The average commission rate is around 1% to 10% of the purchase made through the affiliate link.

Keep in mind that the rates can fluctuate, so it’s best for the affiliates to stay up to date with Amazon’s associate’s program commission structure.

2. Grammarly

The Grammarly Affiliate Program is an excellent platform for businesses focused on enhancing written communication.

Grammarly, as a digital writing tool, helps correct grammar, punctuation, and style mistakes – a crucial aspect of professional correspondence, especially for businesses.

The tool’s wide range of utility, from students to professionals, makes it attractive to many audiences.

Also, Grammarly provides lots of marketing materials to assist affiliates, including custom banners, text links, and even an affiliate-exclusive newsletter with special promotions for maximizing earnings.

This program is a perfect fit for businesses operating in education, content marketing, corporate training, or any entity with a focus on clear and error-free online writing.

The Grammarly Affiliate Program offers a two-tier structure.

For free plan sign-ups, affiliates receive $0.20 per registration while for premium plan purchases, the affiliate commission shoots up to $20.

3. Awin

The Awin affiliate program is a global affiliate network connecting businesses and affiliates across multiple sectors.

It hosts a broad spectrum of companies, ranging from small independent brands to big industry names, offering a vast range of promotional opportunities for affiliates.

The Awin affiliate program suits businesses in virtually every industry, from fashion and finance to travel and technology, thanks to their extensive network.

Whether you’re running a niche blog or a large-scale media house, you’ll find relevant products to promote.

The commission structure in Awin varies significantly since it hosts thousands of different advertisers.

4. ShareASale

Part of Awin, the ShareASale affiliate program is a major affiliate marketing network that connects businesses to affiliates, providing a platform for a variety of promotional activities.

It’s been in operation for more than two decades, hosting both big-name brands and smaller, niche businesses.

Like many affiliate networks, ShareASale’s commission structure varies between programs, ranging from percentage-based commissions to flat-rate payments, as decided by the individual merchants.

However, ShareASale is known for offering competitive commission rates, making it an attractive choice for those looking to monetize their online platforms.

5. ClickBank

ClickBank stands out as a B2B marketing program owing to its vast selection of digital products and the high commissions on offer.  

It’s a significant platform that bridges the gap between product creators and affiliates, providing an outlet for a variety of promotional activities.

This affiliate program is typically best for businesses with a focus on digital products, including those in the education, health & wellness, and personal development industries, among others.

ClickBank offers significant commissions, with many products offering affiliates between 10% to 20% commission.

6. Rakuten Advertising

This program caters to both small and large businesses, offering a sophisticated suite of reporting tools for affiliates to leverage.

The credibility of Rakuten, coupled with the extensive range of brands they work with, makes it a great choice for B2B affiliate marketing.

Their intuitive affiliate dashboard and personalized ad experiences make it easy for affiliates to manage their campaigns effectively.

However, Rakuten does require a higher level of website traffic for participation compared to other networks.

The exact percentage or the flat fee is set by each advertiser.

7. Avangate Affiliate Network

The Avangate Affiliate Network is a leading global eCommerce and affiliate marketing platform that specifically focuses on software, B2B SaaS, and digital solutions.  

Whether it’s software development, digital marketing, or IT consulting, businesses that serve an audience interested in digital products and services make for great fits for this program.

In terms of commission structure, Avangate is known to offer generous rates.

Many of the commissions for software and digital goods range from 20% to 75%, but each vendor sets its own commission rate, so it can vary.

8. PipeDrive

The Pipedrive Affiliate Program offers affiliates the chance to promote Pipedrive, a powerful sales CRM designed to help businesses streamline their sales funnel.

As for the commission structure, Pipedrive offers a recurring monthly commission of up to 20% for the first year of a referred subscriber’s account.

This means that as long as the referral remains a paying customer, affiliates can enjoy continuous income for up to a year from each referral.

It’s a fantastic incentive and one that places Pipedrive’s affiliate program highly on any B2B list.

9. SeRanking Affiliate Program

The SE Ranking Affiliate Program lets affiliates help sell their tool, a comprehensive cloud-based SEO and digital marketing platform trusted by thousands of businesses worldwide.

The platform is in demand with digital and affiliate marketers, making it easier to promote. They also provide marketing resources and dedicated support to help affiliates succeed.

The program is ideal for businesses in digital marketing, SEO services, content creation, blogging, and e-commerce.

In terms of the commission structure, SE Ranking offers a 30% lifetime commission on every sale made through your unique referral link.

10. Bluehost Affiliate Program

Bluehost is one of the largest website hosting providers and powers millions of websites worldwide.

The popularity and trustworthiness of Bluehost make it an exceptional B2B affiliate marketing program to join.

It offers high conversion rates alongside comprehensive tracking and dedicated affiliate managers who provide timely support.

In terms of commission structure, Bluehost offers a flat rate of $65 for each qualified signup through a unique affiliate link.

However, high-performing affiliates can negotiate for a higher commission rate.

The payments are made approximately 45 to 60 days following the end of the month in which the qualifying purchase was made.

11. ConvertKit Affiliate Program

What gives the ConvertKit Affiliate Program an edge is its tight-knit community vibe, coupled with a high-quality product. Affiliates can confidently promote ConvertKit, known for its intuitive design, powerful automation, and high deliverability.

It’s a perfect match for businesses catering to influencers, bloggers, podcasters, and any business that benefits from building an audience through email marketing.

Affiliates receive a 30% recurring commission for every referred customer.

This means every time your referral pays their bill, you receive a piece of the pie, creating a recurring income as long as your referral remains a customer.

12. HubSpot Affiliate Program

HubSpot’s comprehensive suite of business tools and worldwide reputation give this affiliate program a major headstart.

Being a HubSpot affiliate not only brings financial rewards but also adds credibility to your brand.

This program is ideal for businesses in digital marketing, sales, blogging, or any business that aims to attract, engage, and retain customers to create a solid growth engine.

When we look at the commission structure, HubSpot offers up to a 30% commission for each product tier.

Custom commissions for elite affiliates are also on the table.

13. GetResponse Affiliate Program

As an affiliate of the GetResponse Affiliate Program, you get the chance to promote (you guessed it) GetResponse, one of the world’s leading email marketing and online campaign management platforms.

The platform is renowned for its easy-to-use interface, flexible pricing plans, and excellent email marketing tools.

Diving into the commission structure, GetResponse offers two different commission structures – a one-time $100 bounty payment for each referred account, or a recurring 33% commission for as long as the referred customer continues their GetResponse subscription.

This flexibility lets you choose the model that works best for your income goals.

14. Shopify Affiliate Program

The Shopify Affiliate Program will be particularly interesting for businesses in the e-commerce, digital marketing, and blogging sectors.

Its high conversion rate, combined with the platform’s global reputation, makes it a standout in the realm of B2B affiliate programs.

The average commission rate stands at 20%, which is quite good.

15. Kinsta Affiliate Program

Kinsta is a premium WordPress hosting provider known for its speed, security, and top-notch customer service.

What defines Kinsta’s Affiliate Program is its high-quality product offering that boasts impressive conversion rates and minimal customer churn — making it an all-around win for both potential affiliates and potential customers.

Regarding the commission structure, Kinsta really sets the bar high! Affiliates earn up to $500 (depending on the plan) for every sale made through their unique referral link, plus a 10% monthly recurring lifetime commission.

This blend of one-time and recurring commissions can provide a substantial income stream for affiliates.

16. SemRush Affiliate Program

Semrush is one of the top SEO tools out there, period.

So, it’s natural that joining their affiliate program can provide you with an enormous boost.

As an affiliate, you’re provided with pre-designed banners, links, and other promotional materials to facilitate your referral program.

This affiliate program is ideally matched with businesses in digital marketing, blogging, SEO and SEM services, and any business with a target audience that values robust online marketing tools.

When it comes to payments, you will be getting $200 for every new subscription sale, $10/lead, and $0.01 for every new sign-up.

17. Brevo Affiliate Program

Brevo offers a number of different products for sales, marketing, and even email outreach.

By partnering with them as an affiliate, you’ll be able to generate €5 per registration and €100 if a user actually purchases a recurring subscription.

18. Wix Affiliate Program

With its high brand recognition worldwide and a digital product almost everyone needs, being a Wix affiliate becomes smooth sailing.

The platform also offers marketing resources and promotional materials along with a dedicated support team.

Now, let’s talk money!

Wix Affiliate Program hits a solid note with its commission structure, offering a $100 flat payment for every Premium subscription sale.

19. Ontraport Affiliate Program

Ontraport is another stellar business and marketing automation platform offering a nice affiliate program to help its users generate a little bit of extra revenue by promoting it.

Ontraport runs with a tiered program offering a 25% recurring commission for up to 24 months of a referral’s lifetime.

If your business delves into digital marketing, small business consulting, or coaching where efficient task automation and existing customer management are king, this program can be a fantastic fit.

20. Cloudways Affiliate Program

The Cloudways Affiliate Program is a performance-focused platform built for everyone from small businesses to agencies, stores, and bloggers.

Looking into the financials, Cloudways offers a tailor-made commission structure. You can choose from a Slab (one-time earning up to $125 per sale) or Hybrid (a mix of $30 per sale, plus a 7% lifetime recurring commission) model.

This flexibility enables affiliates to select a commission plan that fits their marketing strategy and audience best, increasing their earning potential.

Link building cheat sheet

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Download for free

Now Over to You

Hopefully you have found an affiliate program or two that fits your needs in our list.

If you need any help recruiting affiliates to a program of your own, don’t hesitate to start your 14-day free trial with Respona to see how we can help!

Frequently Asked Questions (FAQ)

What is a B2B Affiliate Program?

A B2B Affiliate Program is essentially a partnership where a business rewards another business or affiliate for directing customers and generating sales or leads through their marketing efforts.

This reward is typically a commission.

How can I join a B2B Affiliate Program?

Joining is usually as simple as filling out an online application on the B2B company’s affiliate page.

Once approved, you’ll receive access to your unique affiliate links that you can start using in your promotions.

How do B2B Affiliate Programs work?

In a B2B Affiliate Program, affiliates promote the affiliate partner’s products or services using a unique link.

When a sale is made or a lead is generated through this link, the affiliate receives a commission.

How can I make money with B2B Affiliate Programs?

You earn money in B2B Affiliate Programs through commissions.

Every time a sale is made or a lead is generated from your unique affiliate link, you get a percentage of that revenue.

Are B2B Affiliate Programs worth it?

Absolutely!

B2B Affiliate Programs can be an excellent source of passive income if you have a good following or network that can benefit from the products or services promoted.