Resource page link building has been one of the staple SEO strategies for over a decade.
Or two.
But is it worth your time in 2024?
Read our ultimate guide to find out.
Link building cheat sheet
What is Resource Page Link Building?
Resource link building is a technique that involves acquiring backlinks from web pages specifically curated to list valuable resources on a particular topic.
These pages are often categorized by niche, aiming to provide readers with quick access to helpful and relevant links.
Back in the early days of SEO, resource pages were seen as gold mines for link builders. These pages were curated lists that offered valuable resources and were highly regarded by both users and search engines.
As a result, getting a backlink from a reputable resource page could significantly boost your site’s SEO performance, making it a go-to strategy for digital marketers for years.
However, the popularity of resource pages began to wane due to several algorithm updates from search engines, particularly Google.
These updates aimed to combat link spam and ensure that search results were populated with high-quality, relevant content.
Over time, the sheer volume of links on some resource pages started to dilute their value – even though the page remains an incredible linkable asset for the website owner.
Resource Page Link Building Still Works (Kinda)
Despite Google’s best attempts to curb the influence of resource page link building through various algorithm updates, this strategy retains some of its value in very niche situations.
For example, let’s consider Neil Patel’s resource page listing 78 Link Building Resources.
Neil is well-regarded within the content marketing community and his resource page is meticulously curated to provide users with high-quality, relevant resources.
Even if the “link juice” from such a page isn’t as potent as it once was, landing a placement on a relevant resource page run by an industry expert like Neil Patel offers significant benefits beyond just SEO.
This social proof can enhance your site’s authority and make it more appealing to other bloggers and future link prospects.
These pages also tend to attract a highly engaged, niche-specific audience.
Needless to say, directing some of that audience to your website through building links can make all the difference in the world – especially for B2B SaaS tools with steeper monthly pricetags.
Even if you just get one conversion per link, that’s hundreds of dollars added to your MRR.
Additionally, if there are any local directories, getting on them should 100% be part of your local link building strategy.
How to Do Resource Page Link Building With Respona
In this section, we’ll guide you through using Respona to run a resource page link building campaign.
Respona simplifies the entire outreach process, making it easier to secure high quality backlinks on auto-pilot.
Log in to your Respona account and click on the “Campaigns” tab.
Click on “Create a New Campaign” and select the “Resource pages” campaign template.
You’ll need to fill out four simple fields to use it:
- URL of Your Resource: Enter the URL of the valuable resource you want to promote.
- Relevant Keywords: Enter the general keywords related to your resource. Respona’s AI can assist you in generating new keyword ideas, significantly expanding your search and the scope of your outreach.
- Resource Summary: Provide a concise one or two-sentence summary of your resource. This will be used to brief the recipients about your content.
- Incentives: Mention what you can offer in return for referencing your resource. This could be an indirect link back from an upcoming guest post you’re writing.
Click “Use this template” when ready to create the campaign.
The first step here is to prepare your email sequence.
Respona comes with built-in email templates for each campaign type but we recommend experimenting and finding a format that works uniquely for you.
Consider adding an AI-generated “icebreaker” to further personalize each email.
These icebreakers can include specific details about the recipient’s blog or recent content, making your outreach more genuine and tailored – beyond just a simple first name.
The next step is to start looking for resource page link building opportunities.
Respona automates the process of finding relevant resource pages based on the keywords you’ve entered.
It uses advanced search operators like `inurl:resources` to ensure all opportunities are from resource pages.
You can also hover your mouse over any query and click on the preview button to check the results before spending any credits on running the automation.
Set additional SEO metrics, such as domain authority and relevance, to refine your list and ensure the websites you’re targeting are viable for collaboration.
Click “Continue” once again to access some additional settings – namely Respona’s email finder, AI personalizer, and recurring search settings.
Respona’s email finder is pre-configured to locate website owners, content managers, SEO managers, and other relevant personnel for link-building collaborations.
Next, provide guidelines for AI personalization to make the emails sound more like you. This could involve setting an appropriate tone or including examples of past successful personalizations.
Enable the “recurring search” option to allow Respona to periodically rerun the search and add new opportunities to your campaign automatically.
After you hit “Run automation”, results will start popping up on your screen as soon as they’re found.
In Step 3 – Review & Launch, conduct a final review to ensure everything is in place.
Even though Respona populates all variables, manual edits are highly encouraged to add a personal touch.
This helps avoid coming off as spam and ensures each email feels genuine.
Respona will run final verifications to check for placeholders or unfilled variables and ensure you’re not reaching out to recent contacts or duplicates.
Once everything is in order, you can launch your campaign.
Respona will begin sending out your personalized emails according to the schedule and settings you’ve chosen, ensuring a smooth and efficient outreach process.
Link building cheat sheet
Now Over To You
So, in conclusion, resource page link building isn’t as popular as it once was, but landing a quality link on a resource like Neil Patel’s can make a huge difference for your website’s visibility.
Need help getting your own link building campaigns off the ground?
Don’t hesitate to start your 14-day free trial to see how we can help.
Frequently Asked Questions (FAQ)
What is Resource Page Link Building?
Resource page link building involves acquiring backlinks from web pages specifically curated to list valuable resources on a particular topic.
These pages are often categorized by niche and aim to provide readers with quick access to helpful and relevant links.
By securing a spot on these pages, your site can gain authoritative backlinks, boosting its SEO and visibility.
Resource Page Link Building Still Effective in 2024?
Yes, resource page link building remains effective in 2024, particularly for niches focused on quality and relevance.
The key to success is targeting high-authority resource pages that curate valuable and relevant content, which can provide SEO benefits and drive targeted traffic to your site.
Additionally, resource pages often make for solid broken link building opportunities because of their external links decay.
How Do I Find High-Quality Resource Pages for Link Building?
To find high-quality resource pages, use advanced search operators like `intitle:resources` or `inurl:resources` combined with your niche keywords on search engine search pages.
Tools like Respona can also automate the process by identifying relevant resource pages and providing contact information for each website owner.
What Should I Include in My Outreach Email for Resource Page Link Building?
In your outreach email, personalize your pitch by addressing the recipient by name, mentioning a specific piece of content from their resource page, and clearly stating the value your resource brings to their audience.
Including a concise and compelling description of your content, along with a link, can increase your chances of getting featured.
Are There Any Risks Associated With Resource Page Link Building?
While resource page link building is generally safe, there are risks if you target low-quality or spammy pages, which could hurt your Google search engine ranking.
Always ensure the resource pages you aim for are reputable, relevant to your niche, don’t have any broken links and are regularly updated to maintain the highest SEO benefits.
Alternative, you can use a link building service to manage the process for you or invest in an SEO tool like Respona to speed up your own blogger outreach process..
