Having trouble promoting your content and getting more organic traffic to your website?

Respona is the only content marketing platform you need for content promotion and getting more eyes on your blog posts.

You’ve got quality content, but are you really promoting it effectively?

Relying too much on social media marketing

Unless you already have thousands of followers, good luck building engagement in the ocean of social media posts coming through your audience’s feed.

  • Low engagement rates
  • Hard to personalize
  • High levels of competition

Spamming influencers for features

Using generic email marketing templates with a mass outreach tool won’t get you featured in other creators’ content.

  • Unpersonalized emails hit spam
  • Poor reply rates
  • Lack of high quality mentions

Focusing content marketing efforts on low-value targets

You’re not going to improve your content performance in the search engine results pages (SERPs) or build referral traffic going after bottom-of-the-barrel opportunities.

  • Little SEO impact
  • Loss of valuable time and money
  • Minimal brand awareness

Here’s how to connect with other content marketers

Step 1

Discover high quality opportunities

From blogs, to podcasts, to influencers, and more, you’ll never run out of opportunities to choose from. Use Respona’s live search engine to curate the best content that is relevant to the content you are looking to promote.

Step 2

Craft an automated email sequence

Streamline your content marketing process by setting up an outreach template that fills in the blanks for you. Use variables to expedite personalization while setting up automated follow-ups in case your initial outreach slipped through the cracks.

Step 3

Get verified emails and social profiles, on auto-pilot

No need for any manual research here! Answer a few questions to set up Respona’s campaign contact automation and just let it run. With the help of AI, all the data mining is done for you to find and verify direct email addresses for your opportunities.

deeply personalize pitches
Step 4

Personalize pitches in seconds with AI

Why not add some of your recipient’s own content into your message? Hyper-personalize each message with summary snippets, scraped straight from the opportunities, to really stand out.

Add a human touch to your marketing strategy with unique author profiles which allow you to connect with your recipients via multiple channels and touchpoints :)

Respona analytics
Step 5

Let Respona do the bulk of the work

Respona will take care of the outreach while you can sit on the sidelines and still call the shots. Manage each campaign with custom reports to follow delivery, open, reply, and bounce rates.

Add opportunities at any time so not a single piece of content feels left out content marketing strategy.

1000+ companies have 
switched to Respona

“Respona has helped us automate much of our outreach, especially on link-building. Identifying opportunities, finding the right person to contact and sending the emails that will get responses. It has allowed us to scale our efforts and reduce the work needed for high-quality link-building.”

Nick Malekos
Marketing Manager

“Getting higher search engine rankings, securing interviews on popular podcasts, and developing relationships with decision makers in your industry are all based around developing relationships with influencers. There is no better tool to discover, engage, and automate this entire process than Respona.”

Neal Schaffer
CEO, Speaker, and Author

“Respona has saved my team hundreds of hours on outreach and is my go-to tool for link building. Farzad and his team are fantastic to work with, quick to respond, and really care about their partners.”

Adam Enfroy

“Until Respona, even the best outreach software still required the marketer to perform significant manual work. Respona is the first platform that truly automates outreach, including all of most tedious work. This enables me to save time and focus on the important part: my pitches. Respona is magical.”

Remy Tennant

“Respona has saved me hours per week by reducing the amount of manual work I was doing. This tool has not only reduced the amount of time spent on outreach but also allows us to pull back on subscriptions on other tools. Respona is truly an all in one outreach tool. “

Adam Stewart
Digital Marketing Specialist

“At the moment, we are using Respona for worldwide prospecting. The ability to select websites that have blogs is amazing and filtering by setting a specific DR is also a life saver!”

Ema Fajnorova
Public Relations Associate

“Respona has been awesome at removing the headache out of PR work. You just have to pick the journalists you want and the outreach is taken care of on auto-pilot. It’s a huge time-saver and allows you to focus on the truly important hard work – building the relationship with the journalists.”

Sacha Nasan

“Respona enabled us to easily manage link-building campaigns and to personalize our messages based on specific topics. It was a great resource to help us grow organic traffic. Additionally, we really appreciate the Respona team’s support and guidance. They helped us develop a strategy that led us to success.”

Manana Papiashvili
Head of Growth

“Watch out Pitchbox and Buzzstream! Respona has taken digital PR research, relevance and intelligent outreach to the next level with a little genius. The further I dig into this simple but powerful platform, the more I’m amazed and my team appreciates the extra sleep too. My only regret, we didn’t start sooner.”

Mark Jackson

“Respona makes it easy for us to find the contacts and content we need, personalize outreach and build backlinks without having to outsource. We’ve seen great improvements to our SEO since joining. We even had 5 podcast interviews lined up after our first campaign.”

Cameron Graham

“Our outreach has been on hold for almost a year because of the challenges we had with the other popular platforms. Now that we have Respona, our outreach is back up and running. From HARO to providing accurate contact information, Respona is a powerful all-in-one outreach platform that is also user friendly.”

Brad Gerlach
Partner/VP Operations

“Respona has been a revolutionary time saver for us. It allows us to systemize personalized outreach at scale. Plus, we’re able to connect with the right people and build real relationships. There just aren’t any other outreach platforms on the market that can do what Respona does.”

Eric Carrell

“I’ve never seen anything like Respona before. It enables us to automate much of the link building process and it also gives us much more visibility into which campaigns are performing. It truly is a unique solution and I can wholeheartedly recommend it to those who take SEO and digital PR seriously.”

Anna Kocsis
Head of Marketing

“It achieved the goal and beyond. Respona helped me learn a lot in using it too. Overall I’ve gotten more out of it than I set out to get. I wanted backlinks and our DR to increase, which we got, but I’ve gotten more out of it for sure.”

Jeff Solomon

“Respona’s pushing the envelope when it comes to link building and email outreach. Respona makes link prospecting easier and faster. If you’re an agency building links for clients or if you’re building links for your own business, you need Respona.”

Georgios Chasiotis
Managing Director

Frequently Asked Questions

How is Respona compared to other content marketing platforms?

There are a variety of functions that different tools can provide for your marketing team. Some are strictly analytics tools, some specialize in email marketing, some help with finding digital content, and others focus on content management or social media marketing. Respona puts all these functionalities under one roof so you can centralize your content marketing process. Also, Respona provides marketing automation for the major research processes such as finding relevant content and finding contact information for authors.

What are the best tools to use for content marketing?

There are two main types of tools that you need to really get your content strategy rolling: an outreach tool and a good content research tool. Respona is the all-in-one content outreach tool which will maximize the efficiency of your content promotion process to other content creators.

A content research tool like SEMRush, Ahrefs, or Moz can help you find the best opportunities for every aspect of content marketing. They help with keyword research, website research, content creation, and provide great lists of opportunities that can be imported into Respona through a CSV file. Additionally, you could benefit from a tool that manages your content calendar on other channels like Buffer or Hubspot.

What companies use content marketing?

Every company utilizes some form of content marketing in their marketing strategy. From ecommerce, to Saas, to retail, and beyond. Any company that provides information to an audience through additional resources (aka blogs, social media, press releases, case studies, advertisements, etc.) participates in content marketing.

How to choose the best content marketing software?

Finding a content marketing software that aligns with your main strategy and goals is key to the success of your overall digital marketing strategy. If you focus on content promotion through reaching out to influencers, bloggers, freelancers, getting press coverage, and building your SEO strategy, Respona is a good fit for you. Although, if you are heavily focused on posting on social media, a social media management tool like Buffer or Hootsuite would be better for your strategy. A simple Google search for “best content marketing tools” will help a lot in your decision.

Can I use Respona together with other tools like Buzzsumo, SEMrush, Hootsuite or HubSpot?

Yes. Content analytics tools like Buzzsumo and SEMRush are great supplements for the research process as you can import lists and CSV files of opportunities into Respona. Additionally, social media marketing tools like Hootsuite and HubSpot can help with digital content management through larger channels by offering content calendars, social media scheduling, and support to your general outreach strategy.

What kind of content can I promote with Respona?

You can promote any kind of content with Respona because you have the ability to build custom templates yourself for outreach. You can promote any type of content from blogs, to newsletters, to case studies, to social media posts, to infographics, and everything in between. You can even promote traditional content such as books, videos, and whitepapers, that can appeal to small businesses and outreach prospects.