You craft the perfect email subject line.
You personalize your message.
You schedule your follow ups.
You click ENTER… then, one week passes and there are no replies from your prospects.
Is there something wrong with your prospecting process?
Maybe you’re missing something when it comes to personalization?
No matter what you’re doing wrong, these 34 cold email templates will help you level up your outreach campaigns.
Let’s get started.
- How to Use the Templates: Introductory Note
- Type #1: Brand Outreach Email Templates
- Type #2: Influencer Outreach Email Templates
- Type #3: Blogger Outreach Email Templates
- Type #4: Backlink Request Email Template
- Type #5: Link Building Collaboration Email Request Templates
- Type #6: Guest Post Outreach Email Templates
- Type #7: Affiliate Recruitment Outreach Email Templates
- Type #8: Infographic Promotion Outreach Email Templates
- Type #9: Public Relations Outreach Email Templates
- Type #10: Product Review Outreach Email Templates
- Type #11: Cold Sales Outreach Email Templates
- Type #12: Digital PR Outreach Email Templates
- Wrapping Up
Link building cheat sheet
How to Use the Templates: Introductory Note
To get the most out of the templates included in this list, be sure to add your own personal touch and adjust the messaging to resonate with your target audience.
Why is this important?
According to a study of 12 million outreach emails by Backlinko, only 8.5% of all cold emails ever get a response.
Even though the study doesn’t tell us why this happens, we can assume that it’s happening for the following two reasons:
- The inbox of most publishers, editors, and blog owners is just overflowing with outreach emails of all types
- Most of these emails look the same and have no personal touch to them.
Thus, it’s no surprise that most emails sent every day are getting ignored.
With that in mind, we recommend that you treat the templates as exactly that; templates for you to personalize.
Make adjustments, personalize them, and don’t spam your recipients with the same templates everybody else is using.
Also, one thing to keep in mind is that we only provide you with the initial email of the sequence.
This means that if you want to add a follow up email, you’ll need to create them and add them to your email sequence.
Last but not least, for all the templates you need to keep in mind that;
- When I use […], it denotes that you need to make an edit before you send the email
- Where I use {…} it shows you a variable that will be automatically personalized with Respona (if you use our tool, of course).
Let’s get into the templates.
Type #1: Brand Outreach Email Templates
Brand pitching is one of the most common ways to establish new business relationships with brands in your niche and start mutually beneficial partnerships.
It’s used mainly by influencers and people who generally have an audience and want to monetize it.
The outreach strategy template below provides a way to reach out to prospects and establish relationships.
Template #1: The “Need some help with your products?” One
Subject: {First Name}, need some extra help with your products?
Hey {First Name},
My name is [Your Name] and I’m helping brands like [A], [B], and [C] sell more products online.
I’ve been blogging for over [Years] and have a website that gets over [Visits] monthly visits.
I heard about {Company Name} from [Source], checked you out on Instagram and Facebook, and really like your products.
Would you be interested in discussing a collaboration between us? Here’s how it usually works:
– You send me some samples of your products,
– I see what I like most about them and if they could be a fit for my audience
– We decide on the ways we’re going to promote them (e.g., sponsored posts, Instagram giveaways).
If you’d like to learn more, please book a call on my calendar for this week:
[URL]
Looking forward to talking to you!
P.S. I liked your interview with [Magazine].
Ideal for: Influencers who want to start monetizing their audience.
How to personalize: Connect with the person you’re reaching out to on LinkedIn or Retweet one of their recent Tweets prior to reaching out to them and include a “P.S.” to mention something they’ve achieved. Also include the email addresses you used to reach out in your connection request on LinkedIn and ask if it’s the best way to reach them.
Success rate estimation: Medium/High
Additional resources: 7 Things to Include in Your Brand Pitch Email Template
Type #2: Influencer Outreach Email Templates
Templates in this category can come in handy when you’re looking for influencers to promote your products and services.
Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with.
Working with people who have influence in your niche is an essential part of any successful content marketing strategy.
There is only one problem:
There are so many influencers out there.
This means finding the ones that could help you take your influencer campaign efforts to the next level isn’t easy.
Regardless, you’re going to need a good cold email template that you can use when reaching out to influencers in your email list.
Here are two templates to get you started.
Template #2: The “We’re big fans of your work” One
Subject: We’re big fans of your work
Hey {First Name},
[Name] here from [Company Name]. We are [Description] and [What You Do].
We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest].
Really liked what you said recently on [Channel] about [Topic].
Also, it’s interesting to see that your online audience is growing so fast.
We’re looking for people like you to partner up and help us spread the word about [Company Name].
Is that something you’d be interested in? Let me know how that sounds and we can jump on a call to discuss things further.
Thanks,
[Name]
Ideal for: Brands who want to reach to popular names and industry leaders.
How to personalize: Do your research and mention an excerpt of something the prospect has said online, e.g. in an interview.
Success rate estimation: Medium
Additional resources: How to Reach Out to Influencers: 5 Simple Steps (+ Template)
Template #3: The “We want you as a brand ambassador” One
Subject: Interested in being our ambassador?
Hey {First Name},
[Name] here with [Company Name]. We are [Description] and [What You Do].
Saw one of your recent posts promoting [Brand] and said to my team:
“We’ve got to bring [First Name] to work with us!”
We’re looking for people like you to partner up and help us spread the word about [Company Name].
Is that something you’d be interested in?
Let me know how that sounds and we can jump on a call to discuss things further.
Thanks,
[Name]
Ideal for: Brands who want to reach out to micro influencers who are just getting started.
How to personalize: Mention one of their recent posts promoting a brand that’s relevant to yours.
Success rate estimation: Medium/High
Additional resources: How to Reach Out to Influencers: 5 Simple Steps (+ Template)
Type #3: Blogger Outreach Email Templates
You know how it goes.
Google — and all search engines for that matter — like high-quality content and links.
The best way to fill your posts with those two elements is by collaborating with other bloggers — people who’re doing the same thing you do.
You can collaborate with another blogger to create a piece of content that’s relevant to your audience, arrange guest post swaps, co-marketing activities, and much more.
To do that, you need to get out of your comfort zone and employ cold email outreach.
Here are three templates to get you started.
Template #4: The “I like your writing style” One
Ideal for: Bloggers who want to reach out to other bloggers in their niche, usually with a blog size that’s the same as theirs.
How to personalize: You’re talking about their writing style, so it makes sense to mention an excerpt from something the prospect has said in one of their recent posts.
Success rate estimation: Medium/High
Additional resources: 8 Ways to Get Your Blog Noticed and Boost Traffic
Template #5: The “Interested in a collaboration?” One
Subject: Interested in a collaboration with {Blog Name}
Hey {First Name},
[Name] here with [Blog Name].
I was reading your post on [Topic].
I like how you said that {Insert Excerpt}.
I was thinking that, since we’re pretty much targeting the same audience, a collaboration would make perfect sense.
What do you think?
Is that something you’d like to discuss?
Let me know and we can work something out.
Thanks,
{Name}
Ideal for: Bloggers who want to reach out to other bloggers in their niche, but are already a little established.
How to personalize: Mention something that your prospect has recently said online.
Success rate estimation: Medium/High
Additional resources: How to Get Backlinks: 5 Strategies for Beginners (& Templates)
Template #6: The “Thank you for your valuable help” One
Subject: Thanks for the help
Hey {First Name},
[Name] here from [Company].
I’ve been following your work for {Time Period} now.
You’re among the people who’ve had the biggest impact on me and my business.
“[Insert Quote]”
I keep this phrase in mind every time [Related Story] happens.
For all this, I’d like to say thank you!
Keep inspiring us with your stories and articles.
Thanks,
[Name]
Ideal for: Bloggers who want to reach out to popular bloggers in their niche.
How to personalize: Mention something that the other blogger has said that has helped you in some way.
Reply rate estimation: Medium
Additional resources: 8 Ways to Get Your Blog Noticed and Boost Traffic
Template #7: The “I stumbled across your post” One
Subject: Stumbled across your post
Hey {Name},
I stumbled across your post… Just kidding. :)
Guess you’ve heard that line already, haven’t we all?
I’ve been following your blog for a while now and since we’re in the same business — and probably have similar audiences — I wanted to connect.
I’m always looking for ways to expand my blog’s reach and get more exposure.
If you’re up to the same thing, we can chat about how we could help each other out.
If not, well then, next time!
Thanks,
{Name}
Ideal for: Bloggers who aren’t afraid to use sarcasm when reaching out to other bloggers.
How to personalize: Just make it sound natural.
Success rate estimation: Medium/High
Additional resources: Blogger Outreach: Guide for Beginners (Free Templates Included)
Template #8: The “Competitor Mention” One
Subject: (Competitor name) mention
Hey {First Name},
Since you mentioned [Competitor name] in your article, thought you’d be interested in checking out [Company name].
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Ideal for: Companies looking to introduce their brand to prospects who have shown interest in similar companies or competitors.
How to personalize: Mention the specific article where the competitor was mentioned and draw a clear comparison with your unique selling points.
Success rate estimation: Medium/High, depending on the relevance and competitiveness of your product or service.
Template #9: The “Open to Syndication?” One
Subject: Open to syndication?
Hey {First Name},
I’m wondering whether you’re open to syndicating our new [Target keyword1] guide on {Website_name}?
[Content description]
I’m happy to help drive traffic by sharing it on our social channels.
[Signature]
Ideal for: Content creators and marketers looking to expand their reach by syndicating high-quality content on relevant websites.
How to personalize: Mention the target keyword and provide a brief, compelling description of the content you wish to syndicate as well as a solid incentive for your prospect to collaborate.
Success rate estimation: Medium/High, depending on the relevance of the content to the recipient’s website and their current content strategy.
Template #10: The “Competitor Alternatives” One
Subject: (Competitor name) alternatives
Hey {First Name},
It seems like you missed [Company name] in your list on [Competitor name] alternatives :(
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Ideal for: Companies aiming to secure product placements in comparison lists or articles that feature alternatives to their competitors.
How to personalize: Identify the specific list or article where your company was omitted and highlight unique aspects that make your company a noteworthy alternative.
Success rate estimation: Medium/High, depending on how compelling your unique selling points and incentives are to the recipient.
Additional resources: Affiliate Competitor Analysis: Top 5 Strategies
Type #4: Backlink Request Email Template
You don’t need me to tell you how important inbound links are when it comes to organic growth.
According to a recent study on 11.8 million search results by Backlinko, “a website’s overall link authority correlates to higher first page Google rankings”.
So, when it comes to higher rankings, links matter.
You may be doing great work with content, but to get links, you need to start mastering email outreach.
Here are some templates to help you get started.
Template #11: The “You missed one” One
Subject: You missed one
Hey {First Name}
My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company].
I wanted to quickly show my appreciation for your {Page Title} list post/comparison guide: {url}
It’s fact that most of these tools work great when it comes to [Topic of Interest].
Thought you’d be interested in including [Your Post/ Company/ Product] in your article?
[One Sentence or Two About the Differentiating Factors of Your Pitch].
I’d be happy to share your post with our [# of followers] followers on social media to drive traffic to the article once you add [Your Post/ Company/ Product].
Looking forward to your reply!
Thanks,
{Name}
Ideal for: Companies targeting list posts or resource pages they could be featured in.
How to personalize: Mention a recent article that your prospect will most likely remember — avoid mentioning old articles.
Success rate estimation: Medium
Additional resources: What Are Inbound Links & How to Build Them (Guide for 2024)
Template #12: The short listicle pitch
Subject: missed one
Hey {First Name},
It seems like you missed [Company name] in your post on [target keyword1] :(
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Ideal for: Companies aiming to get featured in listicle posts where their competitors are already mentioned.
How to personalize: Get to the point and provide compelling reasons and incentives for including your company.
Success rate estimation: Medium/High, dependent on the relevance and appeal of your unique selling points.
Template #13: The “Small favor—fix something on your post?” One
Subject: Small favor—fix something on your post?
Hey {First Name},
My name is [Name] and I am a [Job Title] at {Company Name}—{Something about the company}.
I saw that, up until recently, you were mentioning us on {Page URL}. Thank you for that — we really appreciate it.
However, I noticed that the link back to our website was recently removed.
Could I ask you a small favor?
I’d really appreciate it if you could place the link back where it was.
Here’s the page where you originally linked back to: {Lost Link URL}
Let me know what you think!
Thanks,
[Name]
Ideal for: Link reclamation, e.g., pages that used to link back to one of your pages but don’t link anymore.
How to personalize: Companies may have moved a link for various reasons such as a content audit; be sympathetic and show that you understand if they can’t add the same link back soon.
Success rate estimation: Medium/High, if done within 30 days from the day the link was removed.
Additional resources: What Are Inbound Links & How to Build Them (Guide for 2024)
Template #14: The “Thanks for the mention” One
Subject: Thanks for the mention
Hey {First Name},
My name is {Name} and I am a {Role} at {Company Name}—{Something About The Company}.
I saw that you mentioned us on {Page URL} and I just wanted to reach out and say thank you for the shout out! I’ve already shared the post with the rest of our team.
Could I ask you a quick favor?
I’d really appreciate it if you could link back to our website from the text where you mention us.
This will help any visitors interested in learning more about us to directly visit our website.
Let me know what you think!
Thanks,
[Name]
Ideal for: Unlinked brand mentions.
How to personalize: Provide a landing page or clear path for prospects who want to learn more about your business and mention that you’re open to discuss other collaboration opportunities like making the prospect your affiliate.
Success rate estimation: Medium/High.
Additional resources: What Are Inbound Links & How to Build Them (Guide for 2024)
Type #5: Link Building Collaboration Email Request Templates
Even though link outreach is important, sometimes you just have to find other ways of building high-quality links fast and at scale.
Pro Tip: Find websites within your niche that have a growing link profile, e.g. high link velocity, mainly through guest posting and suggesting that you collaborate with each other on the basis of links.
One of these ways involves finding websites that want the same thing as you do — more links for your website — and are actively doing something about it.
Those connections can become your best partners.
Here’s a great case study that proves that this strategy can be effective.
And, here are some templates to get you started.
Template #15: The “Let’s build some links together” One
Subject: We’re building links as well — interested in a collaboration?
Hey {First Name},
[Name] here from [Company].
We’re really impressed with the work you’re doing when it comes to link building.
We’re into link building as well.
The reason why I’m reaching out is because we could help each other out.
We’re already building for a growing list of partners and they’re doing the same.
It’s a win-win situation – I guess you know that already.
Would you be interested in discussing this further?
Let me know and we can work something out.
Thanks, {Name}
Ideal for: Companies that want to start collaborating with bloggers or other companies in their niche.
How to personalize: Mention the work they’ve done in terms of link building on a specific target page.
Success rate estimation: Medium/High, based on how popular or busy your prospect is.
Additional resources: Guest Blogging on Steroids – What Even the Best Guides Forget to Mention
Template #16: The “Reverse Image Search Link Building” One
Subject: Crediting (Your Company Name) in your post
Hey {First Name},
[Your Name] here with [Your Company Name].
I came across your post today on “[topic]”
I’ve noticed you’ve used our image without crediting [Your Company Name]. I was wondering whether you can link back to the original source?
Here’s the source: [URL to Original Source]
Thank you!
[Signature]
Ideal for: Companies looking to build backlinks by identifying uncredited use of their images through reverse image search.
How to personalize: Mention the specific post and image, and provide a direct link to the original source.
Success rate estimation: Medium/High, depending on the website’s policy on crediting images and the relationship with the content creator.
Template #17: The “Can I Include Your Organization?” One
Subject: can I include Organization in my post?
Hey {First Name},
I’m writing a few articles (for sites like [Example]) and looking for resources to include in them.
Do you have a relevant blog post in email marketing? I was thinking one of your posts.
Happy to share the drafts if you’d like to take a look at the content.
[Signature]
Ideal for: Content creators and marketers seeking to build backlinks through indirect link exchanges by including partner links in their articles.
How to personalize: Reference specific examples of the sites where your articles will be published and mention the type of content you’re looking to include.
Success rate estimation: Medium/High, especially if the articles are planned for well-known publications.
Type #6: Guest Post Outreach Email Templates
I’m not exaggerating when I say that guest blogging is one of the best ways to build high-quality links back to your website.
But, with so many people out there trying to get published on big and smaller publications, it’s really difficult to publish guest posts that will allow you to link back to your website.
Here are some templates that could get you high open rates and even replies.
Template #18: The “Suggesting Content Ideas” One
Subject: Suggesting content ideas
Hi {first_name},
Would it be ok to send over a few topic ideas for your blog?
I’d love to do keyword research and find what terms your competitors are ranking for, but {Website_name} isn’t.
No strings attached if you didn’t like the topics.
P.S. Here’s an example of a piece I’ve written recently: [Example content URL]
[Signature]
Ideal for: Big blogs and publications that have a “Write for Us” page.
How to personalize: Mention a competitor and some keywords your target is not ranking for, but their competitors are.
Success rate estimation: Medium/High, based on how popular or busy your prospect is and whether you can provide links to other posts you’ve published.
Additional resources: Guest Blogging: A (Complete) Step-by-Step Guide for 20
Template #19: The “Keyword Gap” One
Subject: Re: original subject line
Thank you, {first_name}!
Would love to collaborate more in the future!
By the way, I was playing around in Semrush and noticed that your competitors [list 2 competitors] are ranking for [keyword] but you aren’t.
I actually happen to have a writer in house who is a [keyword] nerd and would love to write a high-quality piece of content covering that topic for you.
Let me know if you’re interested?
[sign-off]
Ideal for: Turning existing link collaborations into guest post placements by doing keyword research and helping your prospect close a keyword gap.
Success rate estimation: Medium/High, based on how popular or busy your prospect is and whether you can provide topics that are, indeed, relevant to the website you’re reaching out to.
Additional resources: Guest Blogging: A (Complete) Step-by-Step Guide for 2024
Type #7: Affiliate Recruitment Outreach Email Templates
This one will be useful mostly for SaaS and tech companies who’re looking for affiliate partnership opportunities.
Here are two email examples to get you started.
Template #20: The “Regarding your post” One
Subject: Regarding your (Post Name) post
Hey {First Name},
My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company].
I was checking out a few posts on your blog; the one on {Topic} really caught my attention.
Really liked how you mentioned that {Insert Excerpt}.
We’re looking for blogs like yours; ones that cover topics around [Topic] to partner with.
We’re already working with blogs like [Blog A], [Blog B], and [Blog C].
Would you be interested in setting up a call to discuss things further?
Here’s a link to my calendar in case you’re interested:
[Link to Calendar]
Thanks, {Name}
Ideal for: Companies that are reaching out to popular blogs in their niche.
How to personalize: Do your research and mention an excerpt of something in the post you’re referring to.
Success rate estimation: Medium/High, based on how popular or busy your prospect is.
Additional resources: N/A
Template #21: The “We’re interested in working with you” One
Subject: Wanna work with (Company Name)?
Hey {First Name}
My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company].
Since you’re into [Topic], you’ll already have heard about [Company Name].
I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences.
We’re already working with people like [Affiliate Name], who made {Commision} in {Month/Quarter/Year} with us.
What do you think? Could we get you onboard as well?
Let’s set up a call to discuss it further — here’s a link to my calendar:
[Link to Calendar]
Thanks,
{Name}
Ideal for: Big companies with brand awareness in their niche.
How to personalize: Mention another affiliate who’re already working with you and even provide an average of what they’re making per month by promoting your products and services.
Success rate estimation: Medium/High
Additional resources: N/A
Type #8: Infographic Promotion Outreach Email Templates
Infographics are still one of the most shareable and linkable content formats online.
They can be a great way for your business to raise awareness for your brand name and create assets that will get you links and social shares.
Of course, creating them is one thing.
Promoting them is another.
You can use the following two templates to make sure that your emails won’t get ignored.
Template #22: The “Guestographics—Version A” One
Subject: Infographic for your {Title} post
Hey {First Name},
Just finished reading your {Title} article.
Thanks for the awesome post!
I’ve already shared with our team over here at [Company].
Loved the way you said {Insert Article Summary}.
We’ve actually written a few in-depth articles about [Topic] in the past, and our design team has put together a really neat infographic to go along with it!
Let me know if you want to take a look!
Thanks,
{Name}
Ideal for: Companies who’re doing a solid job with infographic design.
How to personalize: Explain why the prospect should consider adding a link back to your resource.
Success rate estimation: Medium
Additional resources: A Picture Perfect Guide to Promoting Your Infographic
Template #23: The “Guestographics—Version B” One
Subject: (keyword) infographic
Hi {first_name},
Loved the new article you wrote on “[Target keyword1].” It’s very thorough and well-researched.
I just published an infographic on the topic and thought it might interest you.
[Infographic description]
Mind if I pass it along? Would love to get your take on it :)
[Singature]
Ideal for: Companies who’re doing a solid job with infographic design.
How to personalize: Explain why the prospect should trust you to make an infographic for them and what you expect in return.
Success rate estimation: Medium
Additional resources: A Picture Perfect Guide to Promoting Your Infographic
Type #9: Public Relations Outreach Email Templates
PR outreach is one of the best ways to connect with people who have the same goals, ambitions, business aspirations, and pain points as you do.
However, most people nowadays are doing PR outreach wrong.
Here are three unique templates to help your cold outreach emails get seen and even get you replies.
Template #24: The “Congrats” One
Subject: Congrats on (Something Noteworthy)
Hey {First Name},
[Name] here from [Company].
Just wanted to say congrats on {Something Noteworthy}.
I know that this must mean a lot to you as the {Position} of the company.
Keep it up, I’m really looking forward to seeing you achieving more things moving forward.
Best,
{Name}
Ideal for: Congratulating someone for achieving something noteworthy and establishing a relationship after that.
How to personalize: Make sure the event/achievement you’re congratulating your prospect for is actually important.
Success rate estimation: High
Additional resources: PR Outreach: How to Do It Right (+ Templates, Tips & Tools)
Template #25: The “Exclusive” One
Subject: Exclusive: (Something exclusive)
Hey {Name}
[Name] here from [Company].
I’d like to share with you that [Who], [What], [When], [Where], [Why] and [How].
You’re the only one who knows about this.
We haven’t reached out to any media publications or blogs so far.
I’ll keep this exclusive until [Date and Time], only for you.
I remain at your disposal for any additional information and hope to see you publish something around [Reason for Reaching Out] very soon.
Thanks,
{Name}
Ideal for: Pre-launch startups that need to get some media coverage.
How to personalize: Mention why you’re sending your “exclusive” email to that prospect and what are you trying to achieve.
Success rate estimation: Medium/High, depending on how relevant your prospects are.
Additional resources: Press Release Distribution: The Ultimate Guide for 2024
Template #26: The “Press release distribution” One
Subject: It’s official: (Summary or Title of your Press Release)
Hey {Name},
[Name] here from [Company].
I’d like to share with you that [Who], [What], [When], [Where], [Why] and [How].
We thought it was worth reaching out to you since you’re interested in [Topic].
My question is: would you be interested in covering [Reason for Reaching Out]?
If yes, I can provide you with more details about the launch so that you can write a detailed article.
Let me know your thoughts.
Thanks, {Name}
Ideal for: Pre-launch startups that need to get some media coverage or companies that are launching a new product/service.
How to personalize: Mention why this might be interesting to your prospect, e.g. “I know you’re interested in topic A, since I’m reading everything you publish on [Publication]”.
Success rate estimation: Medium/High, depending on how relevant your prospects are.
Additional resources: Press Release Distribution: The Ultimate Guide for 2024
Type #10: Product Review Outreach Email Templates
Here’s the next type of outreach efforts you need to be aware of and may need for your business.
Very often — especially when it comes to eCommerce businesses or lifestyle brands — there is a need to ask micro-influencers or actual customers to review one or more of your products.
Author’s Note: This can apply to the SaaS world as well, so be sure to make all necessary adjustments to the templates so that you can use them for your SaaS business, too.
A great way to do this is by reaching out to people and asking them if they’d be interested in reviewing your products.
The following two templates can help you do that.
Template #27: The “Mind reviewing our product?” One
Subject: Mind reviewing our product?
Hey {First Name},
Just wanted to say that we absolutely love your teardowns here at [Company].
Especially the one you did for {Reviewed Company}.
I’m the [Position] of the company and I’d be really glad if you could put together a review of [Product or Products to Be Reviewed].
We can [How You Will Provide the Products for the Review].
What do you think?
Let me know and we can work something out.
Thanks,
[Name]
P.S. I hope you won’t have to say too many bad things about our product! :)
Ideal for: eCommerce businesses, lifestyle brands, and SaaS companies that want to get real customer feedback on their products, by asking for reviews by people who are influential.
How to personalize: Mention other reviews that your prospect has done in the past, especially for businesses that are relevant to yours.
Success rate estimation: Medium/High
Additional resources: N/A
Template #28: The “We want a teardown from you” One
Subject: We like your teardowns — mind doing one for us?
Hey {First Name},
Just wanted to say that we absolutely love your teardowns here at [Company].
Especially the one you did for {Reviewed Company}.
I’m the [Position] of the company and I’d be really glad if you could do a teardown for us as well.
We can give you access to the product and do anything else you may need to get this right.
What do you think?
Let me know and we can work something out.
Thanks,
[Name]
P.S. I hope you won’t have to say too many bad things about our product! :)
Ideal for: SaaS companies that have reached the level of product maturity.
How to personalize: Mention other teardowns that your prospect has done in the past, especially for businesses that are relevant to yours.
Success rate estimation: Medium/High
Additional resources: N/A
Template #29: The “Competitor Review” One
Subject: (Competitor name) review
Hey {First Name},
Loved the review you did on [Competitor name]. It’s very thorough and well-researched. I’m wondering if you’re open to writing a review for [Company name]?
[Unique aspects of your company]
[Incentive]
How does that sound?
[Signature]
Ideal for: Companies looking to get their products reviewed on websites or blogs that have previously reviewed their competitors.
How to personalize: Compliment the reviewer’s work on the competitor’s review and highlight what makes your company’s product unique and review-worthy. If they did an affiliated review, offer an invite into your own program.
Success rate estimation: Medium/High, based on the reviewer’s interest and relevance to their audience.
Type #11: Cold Sales Outreach Email Templates
Cold sales emails have a pretty low conversion rate.
However, they also require minimal investment, leading to incredible ROI – especially if you’re going after “juicier” potential clients like agencies and big businesses with large teams.
In fact, our favorite clients are agencies, and here are a few sales email template pitches that have helped us close several $10,000/year clients.
Template #30: The “Sales Outreach for Hiring Companies” One
Subject: your (keyword) process at (website_name)?
Hey {First Name} – saw you were looking for an in-house [role] for [website_name].
While you’re expanding your team, have you considered optimizing your current [keyword] tools for even better results?
I’d love to share how [example client] is using [your tool] to [achieve impressive goal].
May I send over a quick Loom video to show you how?
[Signature]
Ideal for: SaaS companies targeting organizations that are hiring specific roles, indicating they may need complementary tools.
How to personalize: Mention the specific role and company, and provide a compelling example of how your tool has benefited a similar client.
Success rate estimation: Medium/High, based on the relevancy of the tool to the hiring role and the effectiveness of the provided example.
Template #31: The “Agency Sales Outreach” One
Subject: how do you do (keyword) at (organization)?
Hey {First Name} – on your services page right now.
Not sure if you actively do [keyword] for your clients, or outsource it to a partner.
Can I send you a quick Loom video on how [another agency] is using [your tool] to [achieve impressive goal] for their client?
All the best,
[Signature]
Ideal for: SaaS businesses targeting agencies that might benefit from automating specific processes with their tool.
How to personalize: Reference the specific process that your tool automates and mention an identifiable success story from another similar agency.
Success rate estimation: Medium/High, depending on the relevancy and necessity of the process for the targeted agency.
Type #12: Digital PR Outreach Email Templates
Online public relations are a vital part of your reputation management process.
Whether it’s a press release, feature announcement, or a sponsored review, media partners can do wonders for your online discoverability.
Template #33: The Journalist Pitch One
Subject: New (guide, tool…) - want to take a look?
Hey {first_name},
I was reading your article on {website_name} regarding [topic].
I liked how you said that {Something from the article}.
This is why we’ve [developed an online tool, created an extensive guide…]
Would you like to take a look?
Let me know and we can provide you with any information you might need.
Thanks,
[signature]
Ideal for: Getting in touch with journalists to publish your press release or cover your story.
How to personalize: Make sure your offer (guide, tool, etc.) directly relates to the topic discussed in their article to start up a meaningful conversation.
Success rate estimation: Medium
Template #34: The Podcast Pitch
Subject: Episode with {Influencer}
Hi {first_name},
Just finished listening to your interview with [Influencer] and loved it!
I’m wondering if you’re open to accepting new guests on the show?
To give you a brief background, [Brief bio]
[Topic]
No pressure if you don’t think there’s a fit!
[Signature]
Ideal for: Aspiring podcast guests with relevant expertise and insights that align with the podcast’s theme and audience.
How to personalize: Highlight something specific you liked about the interview with the mentioned influencer, such as a particular question or insight. Customize your brief bio to match the interests and preferences of the podcast’s audience.
Success rate estimation: Medium/High Depending on the relevance of your expertise to the podcast’s theme and the specificity of your personalization. Personalized email batches and respectful pitches significantly increase the likelihood of a positive response.
Link building cheat sheet
Wrapping Up
You now have 34 outreach strategy emails to help you get higher response rates and run more successful email campaigns.
Remember:
Even though templates are generally good — in the sense that you don’t have to invest time writing them from scratch — they’re not effective for too long.
The reason is because, most of the time, they’re overused.
Knowing this, use the templates provided here wisely and always try to add your own personal touch in them.
The biggest takeaway from this post?
Cold emailing can be effective, but only if it’s done in an honest and respectful way.
Try to be honest and respectful and results will come.
Good luck!
