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Backlinks
This term refers to the hyperlinks from another site that point to your site. People also call them simply “links”, referring links, inbound links, or incoming links.
Blog Content
Blog content is any information that is published on a website or blog. This can include articles, videos, images, etc.
Broken Links
Links on a website that lead to pages that no longer exist.
Brand Mentions
A brand mention is when a company or product is mentioned in the media, either online or offline.
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Domain Authority
Domain authority is a score that is assigned to a website by Moz. It is a measure of how well a website is likely to rank in search engine results pages (SERPs).
Dofollow Links
Dofollow links are links that tell search engines to follow them and count them as votes for the linked-to website.
Duplicate Content
Duplicate content refers to content that is identical or very similar to other content on the internet or the same website.
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Editorial Links
Links that are editorially placed by humans after a piece is published, as opposed to links that were originally published with the content.
Evergreen Content
Content that is relevant and useful for a long period of time.
External Links
Links from another domain that point to your website.
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Link Profile
The entirety of links pointing at a specific website.
Link Building
Link building is the process of acquiring links from other websites to your own. This is done in order to improve the search engine optimization (SEO) of your website.
Link Exchange
A process of exchanging links with other websites.
List Post/Listicle
A blog post or a published piece of content ranking different items for a specific audience on a topic. An example would be a Top 10 list.
Linking Domains
The number of unique websites that link to your website.
Link Schemes
Schemes in which websites link to each other in an attempt to manipulate search engine rankings.
Link Reclamation
The process of reclaiming links from other websites.
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Outreach
The process of reaching out to other websites or influencers in an attempt to build relationships.
Open Rates
The percentage of people who open an email or other type of communication.
Off-Page SEO
Activities that are done on other websites to improve your website's search engine rankings.
On-Page SEO
Activities that are done on your website to improve your website's search engine rankings.
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Rankings
The position of a website in the search engine results pages.
Reciprocal Links
Links that are exchanged between two websites, usually a link for a link transaction.
Redirect
Used to direct users and search engines to a webpage or another location that is not the same as where the original link was pointing to.
s
Search Engine Optimization
The process of optimizing a website for search engines so certain webpages can rank higher in the SERPs.
SERPs
Search Engine Results Pages - aka the results of a query after using a search engine.
Sitemaps
Online files that list all of the pages on a website that a search engine should crawl.
Spam
Unwanted or irrelevant content. Often associated with unpersonalized/bulk outreach.
Sponsored Link
Using money to get a link placement on a certain website or inserted into a specific piece of content. Google now has a special tag for site owners to identify these links.
Sponsored Posts
A blog post or another article that is paid to be posted on a site. Sponsored content often includes a disclaimer and sponsored link tags.